Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Query string

A portion of a URL that passes additional data to a landing page. For example: ?p_id=42

The format for query strings is a name=value pair. The first query string in URL must be preceded by the ? (question mark) character. Subsequent query strings must be preceded by the & (ampersand) character.

Query strings are often called parameters because they are used to pass parameters to code that runs on a landing page.

Learn more about passing parameters to keyword landing pages from keyword landing page URLs in Search Ads 360.

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