Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

URL encoding

URL encoding converts special characters in a URL, such as ?, /, and =, to codes, such as %3F, %2F, and %3D. The encoding removes ambiguity and is required by some sites.

The codes are defined by an industry standard, and are listed on many web sites.

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