% cost err at max bid column

In a bid strategy with a cost target (such as monthly spend or CPA), the percentage of error within the report's date range that can be attributed to keywords being constrained by maximum bid limits.

To lower these percentages, you may want raise the bid strategy's maximum bid, as well as raise the Max bid for individual keywords that override the bid strategy.

For example, a value of 30 indicates that 30% of errors are caused by Search Ads 360 wanting to raise a keyword's bid to help reach a cost goal, but being prevented from doing so because it already reached the max bid value.

Learn more about analyzing bid strategy performance.

Add this column to a report

1. Do one of the following:

   • Navigate to an advertiser. Then in the left navigation panel, click Bid strategies.

   • Navigate to an advertiser or lower scope. Then click the Keywords tab.

   • Navigate to a Shopping campaign or an ad group in a Shopping campaign. Then click the Targets▼ tab and click Product groups.

2. Select a time range.

3. Above the performance summary graph, click the Columns button.

4. In the Search for columns box, type the column name.

5. Click + next to the column name to add the column to the Selected columns list.

6. Click Apply.