Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Edit/override a Search Ads 360 bid strategy

Edit Search Ads 360 bid strategy settings

After you create a Search Ads 360 bid strategy, you can make some changes to the bid strategy's settings. For example, in a revenue bid strategy you can change the target ROAS or ERS percent, or change the type of conversion source or conversions. You cannot make changes that fundamentally alter the strategy, such as changing the goal or changing an ROAS target to a monthly spend target. Such changes would require a completely different approach to calculating bids and reporting progress. Instead, you can create a new bid strategy.

Note that some changes may cause a Search Ads 360 bid strategy to enter learning mode.

To edit bid strategy settings in the Search Ads 360 UI:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies to display the list of the advertiser's bid strategies.

  3. Click a bid strategy in the reporting table.

  4. Click the bid strategy settings icon in the summary bar at the top of the page.

  5. Change settings and click Save Bid Strategy.

You can see a summary of bid strategy settings by hovering on the bid strategy's name in the reporting table:

Bid strategy column. Summary of settings shown next to a selected bid strategy. The bid strategy was selected by placing the mouse on the name.

If you hover on the three-dot icon at the end of the bid strategy summary bar, the settings will also display:

Hover on the three-dot menu in the settings bar to see bid strategy settings.


You can also change some settings directly from the summary bar:

  1. Hover over a setting.
  2. If a pencil icon appears, you can click to edit the setting.

    Hover on text in the bid strategy summary bar. If a pencil icon appears, you can edit the setting. Image shows finger-pointer icon on Bid limits with a pencil icon.
  3. After you change the setting, click Save Bid Strategy.
If you change your max bid or min bid, your max CPC may not change until the next time the bid strategy updates your bids.

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