Search Ads 360 Help
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Search Ads 360
  • Coronavirus (COVID-19) resources
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
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    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesAuction-time bidding in Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
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    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
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  • Search Ads 360 overview
  • Engine account

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Engine account

Next: Floodlight activity

The object in Search Ads 360 that contains campaigns, ad groups, and other items from an advertising account you've set up with a supported search engine, social engine, engine track or "other" engine.

You can:

  • Create an engine account

  • Navigate to an engine account

  • Edit an engine account

Next: Floodlight activity
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Search Ads 360 overview

  • What's Search Ads 360?
  • How Search Ads 360 works
  • Use the Search Ads 360 Commerce Suite to manage campaigns
  • How Google Marketing Platform advertising products and Google Ad Manager use cookies
  • Understanding PII in Google's contracts and policies
  • Glossary
    • Ad landing page
    • Agency URL
    • Attribution model
    • Auto-tagging
    • Bid strategy
    • Biddable item
    • Bulksheet
    • Campaign Manager 360
    • Click
    • Click type
    • Clickserver URL
    • Columns
    • Conversion
    • Conversion goal
    • Conversion source
    • CPA (Cost Per Action)
    • Custom Floodlight column
    • Custom parameter
    • Data-driven attribution model
    • Dynamic URL parameter
    • Effective settings
    • Engine account
    • Floodlight activity
    • Floodlight activity group
    • Floodlight instruction
    • Floodlight tag
    • Formula column
    • Global site tag and Floodlight event snippet
    • Label
    • Landing page test
    • Landing page URL
    • Last-click attribution model
    • Natural search
    • Negative keyword
    • Parallel tracking
    • Phrase match type
    • Placeholder keyword
    • Query string
    • Remarketing target
    • Scope
    • Search Ads 360 macro: Definition
    • Segmented report
    • Shared URL templates
    • sitelink
    • Smart Bidding
    • Synchronize from engine (sync)
    • URL encoding
    • URL template
    • Views
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