Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Dynamic URL parameter

A URL parameter that specifies a placeholder instead of a specific value. When a user clicks an ad, the engine replaces the placeholder with a value. Different engines recognize different dynamic parameters.

A URL parameter is a name-value pair, such as m="exact". With a dynamic URL parameter, you provide the name and the engine provides the value. For example, Google Ads ValueTrack parameters can be used in dynamic URL parameters:{matchtype}

Recognized placeholders

Search Ads 360 recognizes all dynamic parameters that are provided by the supported search engines. Click the links below for information on each engine:

You can also specify a Search Ads 360 macro as a value placeholder. In this case, none of the engines will recognize the placeholder, so it remains unresolved until a click is redirected to Search Ads 360. Search Ads 360 then replaces the macro with a value before redirecting to the landing page.

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