Upload conversions

Activate the conversion API for an advertiser

Before you can use the conversion API or attribute offline conversions to a Google click ID, a Search Ads 360 user with agency manager or advertiser manager access needs to sign in to Search Ads 360 and activate the conversion API for the advertiser. If no one in your organization has agency manager or advertiser manager access, contact customer support, who can enable the conversion API for you.

Before you start: Two URL parameters will be added to all landing pages

Caution: Make sure your landing pages can handle the addition of two URL parameters: gclid and gclsrc.

Once you activate the conversion API, Search Ads 360 will automatically append the gclid and gclsrc parameters to all landing page URLs in the advertiser. The data in the URL parameters enable Search Ads 360 to attribute conversions to specific visits. Search Ads 360 appends the parameters just before forwarding to the advertiser's landing page. You won't see these parameters in the effective landing page URL.

URLs without other parameters

Search Ads 360 always precedes both parameters with the & character. If your landing page URLs don't include other URL parameters, your landing page URLs may not be recognized by your site. For example:

  • Landing page before enabling the conversion API:
    http://www.example.com
  • Landing page after enabling the conversion API:
    http://www.example.com&gclid=123456&gclsrc=ds
    Note that this URL is invalid because the query string should always be preceded by the ? character.

If your landing page URLs don't include URL parameters -- either directly or in a URL template -- add the ? character to the end of the URLs. You can easily do this for an entire account by specifying the following account-level URL template:
{unescapedlpurl}?
With this URL template, the landing page URL from the preceding example will be:
http://www.example.com?gclid=123456&gclsrc=ds

URLs with fragments

If your landing page URLs include a fragment, Search Ads 360 appends the gclid and gclsrc parameters right before the # character. For example:

  • Landing page before enabling the conversion API:
    http://www.example.com#page
  • Landing page after enabling the conversion API:
    http://www.example.com&gclid=123456&gclsrc=ds#page
    Note that this URL is invalid because the query string should always be preceded by the ? character.

If your landing page URLs don't include URL parameters -- either directly or in a URL template -- add the ? character just before the fragment (fragments should always the last part of a URL). For example:
http://www.example.com?#page

You can use a URL template to do this, but be careful using URL templates with URLs that include fragments, especially in Google Ads accounts. Learn more about using URL templates and URL fragments.

Activate the conversion API

To activate the conversion API, sign into a Google account with Search Ads 360 agency manager or advertiser manager permissions. Then do the following:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Integrations▼ tab and select Conversion API.

  4. Toggle Conversion API to On and click Save.

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