CPA target column

Displays the CPA target that has been set for a bid strategy with a cost per activity (CPA) goal. To reach the CPA goal, Search Ads 360 raises or lowers the bid based on how the actual CPA compares to the target CPA.

You specify a CPA target when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_target_CPA variable.

Add this column to a report

1. Navigate to an advertiser.

2. In the left navigation panel, click Bid strategies.

3. Select a date range.

4. Above the performance summary graph, click the Columns button.

5. Next to Available columns, type the column name in the search box and press the Enter key.

6. Click + next to the column name in the Available columns list.