Search Ads 360 overview

Floodlight tag

Floodlight is a system Search Ads 360 and Campaign Manager use to track and report conversions. 

A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager. The conversion data is stored in a Floodlight activity, which you can include in reports. 

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

With the changes across the web that affect conversion measurement, we recommend that all customers move to the global site tag, a site-wide conversion tag. The global site tag makes implementing Floodlight tracking easier. You'll also benefit from the latest dynamic features and integrations as they become available. Learn more about how to use the global site tag format in your Floodlight activities.
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