Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Phrase match type

A phrase-matched keyword triggers your ad to appear for any query that includes your keyword or phrase in the exact sequence and form that you specify (additional terms in a user's query can precede or follow the phrase). Phrase matching narrows your reach by restricting your ad from showing on irrelevant variations of your keyword.

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