Bid strategy max bid column

Displays a bid strategy's maximum bid constraint, which is the highest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords that are in a bid strategy can override this maximum by specifying their own max bid.

You specify a maximum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_max_bid variable.

Add this column to a report

1. Navigate to an advertiser.

2. In the upper right corner, select a date range.

3. In the left navigation panel, click Bid strategies.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

5. Click Apply.