Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and apply labels

Apply, remove, or replace labels

When you apply a label to a campaign, ad group, ad, or keyword, that item will be included in the label's reporting data. Then you can see reports that span the traditional engine account/campaign/ad group structure.

If you apply a label to an ad, the ad's reporting data is not included in the label's summary report. For example, if you apply a label named "September sale" only to ads, when you click Labels in the left navigation panel, the "September sale" row in the reporting table shows zero for all metrics. If you click the label name and then click the Ads tab, you'll see metrics for the ads.

Labels are inherited, so when you apply a label to a campaign, Search Ads 360 also applies the label to the ad groups, keywords, and ads in the campaign. Any new ad groups, keywords, or ads that you add to the campaign will also inherit the label.

You can do any of the following to apply a label from the Search Ads 360 UI:

  • Apply one or more labels. The labels you specify will be added to any labels that are already applied. Search Ads 360 doesn't duplicate labels, so if a specified label is already applied to an item, Search Ads 360 skips the item.
  • Remove one or more labels
  • Replace all labels currently applied with a different set of labels.

Immediate or scheduled

You can use the UI to change labels immediately or on a schedule. For example, you can set up a schedule that labels a group of keywords at midnight to coincide with the launch of a promotion. Then you can run automated rules that operate on the labeled keywords.

Specific items or all items currently in scope

If you set up a schedule, the way you identify items for labeling becomes important:

  • Select specific items: If you select checkboxes next to items in a reporting table, only those items will be updated. Even if you add new items before the schedule runs, only the items you specifically selected will be affected.
  • All items currently in scope: You can narrow the scope (for example, navigate to a specific campaign) and optionally apply filters to specify criteria for applying labels. All items that match the scope and filters will be updated. If you add items before the schedule runs and some of the new items match the criteria, then the new items will be affected as well.

Apply, remove, or replace labels

  1. Identify the campaigns, ad groups, or other items you want to label:

    1. Navigate to the tab that contains the items you want to label.
      For example, navigate to a campaign and click the Keywords tab.

    2. Optionally filter the reporting table to contain only the items you want to label.

    3. Optionally select the checkboxes next to specific items for labeling.

  2. In the toolbar above the table, click Edit ▾ and select Change label.

  3. The panel where you can select a label appears.

  4. Make the following selections in the edit panel:

    • Applies to:

      • Selected items: Only the specific selected items will be updated.

      • All items across all pages or matching the filter: All items that match the scope and filters at the time the labeling operation runs will be updated.

    • Change label: Choose one of the following :

      • Add: Applies the label you select and keeps any labels that are currently applied.

      • Remove: Removes the labels you select and keeps any other labels that are currently applied.

      • Set to: Applies the label you select and removes any other labels that are currently applied directly to the item. (All inherited labels remain applied.)

    • ​​Select labels: Select existing labels or click Create New to create a new one.

    • Start: Select Immediately to apply the label now, or select another option to schedule the label application.

  5. Click Save. Then click Yes, I understand in the confirmation prompt.
    You can confirm that the label was applied by adding the Labels or All labels column to the reporting table.

Other ways to apply labels

  • When you create keywords in the Search Ads 360 UI, you can specify one or more labels to apply to the new keywords.
  • If you're already using a bulksheet to upload a new campaign or keywords, you can apply labels for each item in the bulksheet. Bulksheets also help you copy and paste labels between accounts or use formulas to generate labels.

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