Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Generate and manage upgraded inventory campaigns

About Templates migration

Templates combines, and improves upon, Inventory Management and Ad Builder functionality from the previous Search Ads 360. The functionality and the associated data will be migrated from the previous Search Ads 360 to the new Search Ads 360, including the following:

Before the migration

The following occurs before the Templates migration:

  • All relevant formula columns, custom dimensions, and bid strategies were migrated to the new Search Ads 360.
  • In the previous Search Ads 360, a notification is displayed that templates and associated data are moving to the new Search Ads 360 starting in 30 days. If your templates use functionality that could cause them to be paused post-migration, we’ll inform you in the notification.

What you need to do before the migration

Note: The migration will happen whether or not you complete the following actions.

Before the Templates migration, do the following:

Ensure templates aren’t paused post-migration

The following table describes scenarios that will cause templates to be paused post-migration and suggested actions to ensure your templates aren’t paused:
Description Suggested Actions

The Start Date setting for campaign and ad group templates no longer supports formulas that reference feed or formula columns.

If formulas reference feed or formula columns, then during migration, the Start Date setting will be reverted to the default setting, and the affected templates will be paused.
  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click Templates.
  3. Click the Inventory Management tab.
  4. Navigate to the Purpose column to determine if campaign and ad group templates are associated with the inventory plans.
  5. For all inventory plans that have campaign and ad group templates, do the following:
    1. Click the Inventory plan name.
    2. Create a filter where Type = Ad group and campaign, by doing the following:
      • Click Filter.
      • From the Attribute or Metric dropdown, select Type.
      • From the is one of dropdown, select the Ad group and Campaign checkboxes.
      • Click OK.
    3. For campaign and ad group templates, click the corresponding gear icon Google Ads | gear [Icon].
    4. Click Campaign settings or Ad group settings as applicable.

      Note: End date settings only display for Microsoft Advertising ad groups.
       
    5. If the formula references feed or formula columns, remove these references, and replace them with one of the following, which allows the formula to be converted to one of the new Search Ads 360 settings during the Templates migration:
      • today()
      • add_days(date, number-of-days)
      • date(year, month, date)

        Learn more about the Search Ads 360 function list.

        Tip: To identify if the formula references feed or formula columns, review the formula sections within the brackets [].
    6. Click Save Template.

End Date setting for campaign and ad group templates no longer supports formulas that reference feed or formula columns.

If formulas reference feed or formula columns, then during migration, the End Date setting is reverted to the default setting and the affected templates are paused.
  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click Templates.
  3. Click the Inventory Management tab.
  4. Navigate to the Purpose column to determine if campaign and ad group templates are associated with the inventory plans.
  5. For all inventory plans that have campaign and ad group templates, do the following:
    1. Click the Inventory plan name.
    2. Create a filter where Type = Ad group and campaign, by doing the following:
      • Click Filter.
      • From the Attribute or Metric dropdown, select Type.
      • From the is one of dropdown, select the Ad group and Campaign checkboxes.
      • Click OK.
    3. For campaign and ad group templates, click the corresponding gear icon Google Ads | gear [Icon].
    4. Click Campaign settings or Ad group settings, as applicable.

      Note: End date settings only display for Microsoft Advertising ad groups.
       
    5. If the formula references feed or formula columns, remove these references, and replace them with one of the following, which allows the formula to be converted to one of the new Search Ads 360 settings during the Templates migration:
      • today()
      • add_days(date, number-of-days)
      • date(year, month, date)

        Learn more about the Search Ads 360 function list.

        Tip: To identify if the formula references feed or formula columns, review the formula sections within the brackets [].
    6. Click Save Template.

Campaign goals are no longer supported. The setting will be dropped during the Templates migration and will leave the template configured for manual bidding.

  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click Templates.
  3. Click the Inventory Management tab.
  4. For all Inventory Plans that have campaign templates, do the following:
    1. Click the Inventory template name.
    2. For campaign templates, click the corresponding gear icon Google Ads | gear [Icon].
    3. Click Campaign settings.
    4. Navigate to Bid Strategy > Campaign goal.
    5. For templates that use campaign goal, do one of the following:
      • Remove the setting and apply a bid strategy.
      • Remove the setting and leave the template configured for manual bidding.
    6. Click Save Template

Bid strategies

Update your Inventory Management campaign templates to use bid strategies that are supported in the new Search Ads 360.

Note: If your campaign templates in the previous Search Ads 360 only use manual bidding configurations, this action does not apply to you. We’ll migrate your templates to the new Search Ads 360 after the other migration dependencies are resolved if any apply.

Before the Templates migration, switch conversion bid strategies to target value-based formula columns on your campaign templates.

Important: If your campaign templates that use formula-weighted conversion bid strategies aren't updated to target value-based formula columns, the bid strategy and its associated settings will be changed to the default value (manual bidding) during the Templates migration. The active templates associated with formula-weighted conversion bid strategies will be paused in the new Search Ads 360.

Note: You will not see the bidding configuration setting in the new Search Ads 360 Templates feature until your bid-strategies are migrated to the sub-manager account.

Configure templates to take advantage of migration automation

Description Suggested Actions

Migrate Google Ads and Microsoft Advertising expanded text ads (ETA) templates to responsive search ads (RSA) templates.

Note: Google Ads and Microsoft Advertising ETA templates are not supported in the new Search Ads 360.

Before the Templates migration, do the following to change your Google Ads and Microsoft Advertising ETA templates to RSA templates:

  1. Sign in to the previous Search Ads 360.
  2. Migrate ad builder and inventory management expanded text ad templates to responsive search ad templates.

This ensures your Google Ads and Microsoft Advertising RSA templates include all of your relevant ad templates in the new Search Ads 360.

Template status must be active or paused for templates to be migrated to the new Search Ads 360. Removed templates won’t be migrated. In each set of connected templates, we will only migrate templates up to, but not including, the first removed template.

For example: If the template hierarchy is as follows: active plan → paused campaign template → removed ad group template → active ad template, the plan and campaign templates will be migrated to the new Search Ads 360, but the ad group and ad templates will not be migrated.

If there are active or paused templates that won’t be migrated to the new Search Ads 360 because they are associated with removed inventory plans or templates, change them to be associated with active or paused inventory plans or templates if you want them migrated to the new Search Ads 360.

 

Ensure templates and associated data can be migrated

The following table describes how to ensure that your templates and associated data can be migrated to the new Search Ads 360:

Description Suggested Actions

Upgrade your bid strategies

You must agree to upgrade your bid strategies and be upgraded to supported bid strategies to be migrated to the Templates functionality in the new Search Ads 360.

Upgrade bid strategies and budget management in the new Search Ads 360.

Resolve formula column sync errors

If active or paused templates reference formula columns that have sync errors, resolve the sync errors by doing the following:

  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click All accounts > Campaigns > Columns > Formula columns.
  3. Identify the formula columns that have sync errors. They are preceded by the red error icon .
  4. Fix sync errors with formula columns and custom columns, or remove the template if it’s no longer needed.

Resolve business data table sync errors

Note: Business data tables are called "custom dimensions" in the new Search Ads 360.

If active or paused templates reference business data tables that have sync errors, resolve the sync errors by doing the following:

  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click Templates.
  3. Review each row in the Ad Builders table, and identify all rows that have Ad builder text containing the following syntax: [c:”table_name.column_name”]. These are the templates that reference business data tables.
  4. Record the business data tables that are referenced by the Ad Builder templates. You’ll need this information later.
  5. In the left navigation panel, click Business Data. Business data tables that have sync errors are preceded by the red error icon .
  6. Hover over the red error icon for information about the sync error.
  7. Resolve the sync errors.

Tip: You can typically resolve these sync errors by removing relational and business event columns from the referenced business data tables, or by removing the template if it’s no longer needed.

Learn more:

On migration day

On migration day, templates, feeds, and the associated entity management states are automatically moved from the previous Search Ads 360 to the new Search Ads 360. We’ll evaluate the feeds and templates to ensure the data and entity generation is equivalent. If you were using Inventory Management and Ad Builder templates in the previous Search Ads 360, the functionality becomes read-only. If you weren’t using the functionality, you will no longer see it in the user interface.

After the migration

Review templates migration results

To review templates migration results, do the following:

  1. Sign in to your new Search Ads 360.
  2. For each sub-manager account, navigate to Experience hub > What’s available > Inventory Management (now Templates) and Ad Builder (now Templates). If there are actions you need to take, links are displayed in the corresponding Actions columns.
  3. Click the link in the Actions columns. The Templates table is displayed.
  4. If the Migration status column value is “Partially migrated,” there are actions you need to take.
  5. Review your migrated templates and confirm they are correctly configured.

About templates migration status

After templates are migrated, they can have the following statuses:

Status Definition Actions to take

Completed

Templates were successfully migrated.

No action required.

Partially migrated

Templates were migrated, but there are things you need to check and potentially address.

Learn more about templates migration changes.

Partially migrated with red error icon

Templates were migrated, but they were paused during the migration. There are things you need to address before activating the templates.

Learn more about templates migration changes.

About templates migration changes

In general, there are three reasons to update your templates post-migration:

Address migration issues for functionality that is no longer available

Prioritize reviewing and reactivating paused templates. These templates are no longer active post-migration. Paused templates can be identified in the new Search Ads 360 by Migration status = “Partially migrated” and the red error icon .

The following table describes how the migration impacts certain functionality and suggested actions after the migration is complete:

Description Suggested Actions

Campaign goals and some bid strategies are not supported in the new Search Ads 360.

If your campaign templates are using unsupported bid strategy features (for example, formula weighted bidding) in the previous Search Ads 360, the bid strategy and its associated settings were changed to the default value (manual bidding) during the Templates migration. The active templates associated with unsupported bid strategies in the previous Search Ads 360 are paused in the new Search Ads 360.
  1. Sign in to your new Search Ads 360.
  2. Click Tools and Settings > Shared Library > Templates.
  3. For campaign templates where Migration status = “Partially migrated,” do the following:

    Important: Start with the templates that have the red error icon . These templates were paused during the migration.
     
    1. Click the gear icon Google Ads | gear [Icon] associated with the template.
    2. Click Select campaign settings.
    3. Navigate to Bid strategies, and do one of the following:
      • Apply a bid strategy
      • Leave the template configured for manual bidding.
    4. Click Save and continue.
  4. When you’re ready to begin using the templates, do the following:

    Note: Before enabling the template, review the start date and end date settings. Issues with start date and end date settings can also cause templates to be paused after the migration.
     
    1. Locate the template preceded by the pause icon Pause icon for ad campaigns.
    2. Click the down arrow Down arrow icon to the right of the pause icon Pause icon for ad campaigns.
    3. Click Enable.

The following Keyword field values are no longer supported on keyword templates and will not be migrated:

  • Param1
  • Param2
  • Param3
  • URL template
  • Final URL suffix
  • Advertiser bid strategy
  • Label

No action required for migration.

Network > Search settings for campaign templates

During the migration, the Google search checkbox is selected, and the Search partners checkbox retains the setting it had in the previous Search Ads 360.

The Google search checkbox is not available in the new Search Ads 360.

No action required for migration.

Expanded text ads (ETA) templates are not supported in the new Search Ads 360 for Google Ads and Microsoft Advertising.

As needed, create and activate Google Ads and Microsoft Advertising RSA templates in the new Search Ads 360.

Address migration issues for functionality behavior changes

Prioritize reviewing and reactivating paused templates. These templates are no longer active post-migration. Paused templates can be identified in the new Search Ads 360 by Migration status = “Partially migrated” and the red error icon .

The following table describes functionality in which the behavior has changed, and suggested actions after the migration is complete:

Description Suggested Actions

The Start Date setting for campaign and ad group templates no longer supports formulas. If the formula references a feed column, then during the Templates migration, the Start Date setting is reverted to the default setting, and the affected templates are paused.

  1. Sign in to your new Search Ads 360.
  2. Click Tools and Settings > Shared Library > Templates.
  3. For campaign or ad group templates where Migration status = “Partially migrated,” do the following:

    Important: Start with the templates that have the red error icon . These templates were paused during the migration.
     
    1. Click the gear icon Google Ads | gear [Icon] associated with the template.
    2. Click Select campaign settings or Select ad group settings, as applicable.
    3. Navigate to Start and end dates.
    4. Select one of the following Start date radio buttons, and enter the corresponding numeric or date value, if applicable:
      • As soon as {campaigns}{ad groups} are created
      • {#} days from creation
      • Select a date
    5. Click Save and continue.
  4. To begin using the template, enable it by doing the following:

    Note: Before enabling the template, review the bid strategy and end date settings. Issues with bid strategies and end date settings can also cause templates to be paused after the migration.
     
    1. Locate the template preceded by the pause icon Pause icon for ad campaigns.
    2. Click the down arrow Down arrow icon to the right of the pause icon Pause icon for ad campaigns.
    3. Click Enable.
The End Date setting for campaign and ad group templates no longer supports formulas. If the formula references a feed column, then during the Templates migration, the End date setting is reverted to the default setting, and the affected templates are paused.
  1. Sign in to your new Search Ads 360.
  2. Click Tools and Settings > Shared Library > Templates.
  3. For campaign or ad group templates where Migration status = “Partially migrated,” do the following:

    Important: Start with the templates that have the red error icon . These templates were paused during the migration.
     
    1. Click the gear icon Google Ads | gear [Icon] associated with the template.
    2. Click Select campaign settings or Select ad group settings, as applicable.
    3. Navigate to Start and end dates.
    4. Select one of the following End date radio buttons, and enter the corresponding end date information, if applicable:
      • No end date
      • {#} days from creation
      • Select a date
    5. Click Save and continue.
  4. To begin using the template, enable it by doing the following:

    Note: Before enabling the template, review the bid strategy and start date settings. Issues with bid strategies and start date settings can also cause templates to be paused after the migration.
     
    1. Locate the template preceded by the pause icon Pause icon for ad campaigns.
    2. Click the down arrow Down arrow icon to the right of the pause icon Pause icon for ad campaigns.
    3. Click Enable.

Feed filter — Money-type column filters

In the previous Search Ads 360, a money-type feed column could have different currencies in each column cell. The values were displayed in the advertiser currency type, but the monetary values weren’t converted from feed currency to advertiser currency. For example, if USD was the advertiser currency, 10 euros was displayed as 10 USD. Filtering on these columns applied the filter based on the raw, non-converted, currency values.

In the new Search Ads 360, all currency-based values display in the sub-manager currency (euros or USD, for example), and the monetary values are converted from feed currency to sub-manager currency. Filtering templates on these columns applies the filter based on the sub-manager converted currency values.

Do one of the following:

  • Continue using the money feed column filter value that was migrated from the previous Search Ads 360
  • Update the filter value to use the sub-manager account currency
  • Remove the feed money column as a filter
Draft ads are not supported in the new Search Ads 360. During the migration, draft ads were created in a paused state.

Creating ads in a paused state could cause account limits to be hit. Advertising platforms limit the number of ads in each ad group and in each account. Errors display if the limits are exceeded.

To avoid hitting account limits, do one of the following:

  • Reduce the number of ads produced by changing the multiplier or reducing the number of ads templates.
  • Remove the template by clicking the down arrow Down arrow icon to the left of the template name, and click Remove.
Changing template status

No action required for migration.

In the previous Search Ads 360:

  • Ad Builder — Changing the template status to active, paused, or removed changed the managed entity status to match the template status.
  • Inventory Management — No change to managed entity status when changing the template status to active or paused. Changing the template status to removed removed the managed entities.

In the new Search Ads 360:

  • Changing the template status to active or paused doesn’t change the status of related managed entities.

Note: To change the status of managed entities, go to the appropriate table and bulk change the status.

  • Changing the template status to removed, removes the managed entities.

Ad groups applied to templates are now dynamically updated

No action required for migration.

In the previous Search Ads 360, ad groups were statically applied to templates; meaning if you updated your ad groups, you also had to manually update their template association.

In the new Search Ads 360, the Templates functionality dynamically looks for updated or new ad group configurations. You can define conditions for the ad groups selected for this template. The conditions are applied each time the template is evaluated. So if new or updated items match, the template will be updated with those items.

You can still use the static model that was used in the previous Search Ads 360.

Tracking template field improved

No action required for migration.

In the previous Search Ads 360 > Inventory Management, the Tracking template field was a static text field.

In the new Search Ads 360, it is a formula field called URL template.

URL suffix field improved

No action required for migration.

In the previous Search Ads 360 > Inventory Management, the URL suffix field was a static text field.

In the new Search Ads 360, it is a formula field called URL template.

Keyword maximum cost per click (max CPC) functionality change

No action required for migration.

In the previous Search Ads 360, CPC bid settings could be inherited or defined for each keyword in the keyword template.

In the new Search Ads 360, keyword templates allow CPC bid settings to be inherited or overwritten per match type. If the use case is different based on client account or account type, you can use a single template by adding customizations to the setting. You can create multiple templates if you need more customization.

Example: In the new Search Ads 360, a keyword template has three keywords (k1, k2, and k3). k1 and k2 have the same match type. k3 has a broad match type. The CPC bid settings for k1 and k2 must be the same. k3 can use a different CPC bid setting. If k1 and k2 need different values, then move k2 to a different keyword template.

Keyword landing page URL consolidated

Note: In the new Search Ads 360, landing page URL is called "final URL."

No action required for migration.

In the previous Search Ads 360, landing page URL could be inherited or defined for each keyword in the keyword template.

In the new Search Ads 360, keyword templates allow final URL settings to be inherited or overwritten once per keyword template. If the use case is different based on client account or account type, you can use a single template by adding customizations to the setting. You can create multiple templates if you need more customization.

Address migration issues for functionality that is not auto-migrated

The following table describes functionality that won’t be automatically migrated and actions for you to take after the migration is complete:
Description Suggested Actions

Sitelink templates will not be migrated to the new Search Ads 360.

  1. Sign in to the previous Search Ads 360.
  2. In the left navigation panel, click Templates.
  3. Click Inventory Management.
  4. Locate sitelink templates by doing the following:
    1. Click an Inventory plan name link, which takes you to the Inventory Templates tab.
    2. Click Filter.
    3. Click Attribute or Metric.
    4. Create a filter where “Type equals Sitelink,” and click OK.
    5. Click Apply Filters to display all of the sitelink templates.
  5. To see your sitelink template settings, click the corresponding tools and settings icon Google Ads | gear [Icon] for each sitelink template .
  6. Record the sitelink settings for your sitelink templates.
  7. Sign in to your new Search Ads 360.
  8. Click Tools and Settings > Shared Library > Templates.
  9. To create a new template, click the plus button icon .
  10. From the dropdown, click Sitelink template.
  11. Use the sitelink templates settings you recorded in the previous Search Ads 360 to recreate the sitelink templates in the new Search Ads 360.

Template email notification settings for campaign and ad group templates will not be migrated to the new Search Ads 360.

  1. Sign in to your new Search Ads 360.
  2. Click Tools and Settings > Shared Library > Templates.
  3. To associate email notifications with templates, do the following:
    1. Click the gear icon Google Ads | gear [Icon] associated with the template. Select template settings is displayed.
    2. Navigate to Email notifications.
    3. From the dropdown, select Every time campaigns are generated.
    4. In Recipients, enter email addresses to associate with the template.
    5. Click Save and continue.

Templates associated with inactive feeds weren’t migrated to the new Search Ads 360.

Templates must be associated with active feeds in the previous Search Ads 360 to be migrated to the new Search Ads 360.

In the previous Search Ads 360, review templates with red error icons to see if you want to recreate them in the new Search Ads 360.

If desired, rebuild the templates in the new Search Ads 360.

Plans and templates that reference engine accounts that aren’t active in the previous Search Ads 360 weren’t migrated to the new Search Ads 360.

Note: Engine accounts in the previous Search Ads 360 are known as "client accounts" in the new Search Ads 360.

Templates must be associated with active engine accounts in the previous Search Ads 360 to be migrated to the new Search Ads 360.

If a child template is linked to another template with an active client account, then it will be migrated.

In the previous Search Ads 360, review templates with red error icons to see if you want to recreate them in the new Search Ads 360.

If desired, rebuild the templates in the new Search Ads 360.

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