Yahoo! Japan dynamic ads for search enables you to automatically show ads when a customer's search is relevant to your site. You tell Yahoo! Japan which pages of your site you want to advertise. Then Yahoo! Japan uses information from your site to determine when a customer's search is relevant to your targets.
Instead of spending time researching and harvesting keywords, you can focus on adding useful and appealing ad descriptions along with rich descriptions to the content of your site. As with traditional campaigns, campaigns with dynamic ads for search can use negative keywords and negative dynamic ad targets to avoid showing ads on searches that don't convert into sales.
Learn more about dynamic ads for search in the Yahoo! Japan Help Center.
Sync and report on dynamic ads and dynamic targets
From Search Ads 360, you can:
- Sync your Yahoo! Japan dynamic ads for search campaigns, ad groups, dynamic ads, and dynamic targets into Search Ads 360.
- Report on:
- Engine metrics, such as clicks and impressions.
- Conversions recorded by Floodlight activities or Google Analytics.
URLs for dynamic ads for search and targets
By default, dynamic ads for search and targets inherit the dynamic tracking URL specified in the engine account's URL template, which is {unescapedlpurl} (unless you've edited the template). When Yahoo! Japan serves a dynamic search ad, it applies the URL template to a landing page URL for your site.
Supported features
- Download reports from the Search Ads 360 API.
- Dynamic ads for search reporting data is included in executive reports. Note that you can't filter executive reports to include only dynamic ads or dynamic ("unclassified)" ad group metrics.
- Attribution models: dynamic ads for search data is included in last click, basic and custom models imported from Campaign Manager 360, and Search Ads 360 data-driven attribution models.