Navigate the new Search Ads 360 interface

Learn how to navigate through the new Search Ads 360 experience


Select your account (view account hierarchy)

The navigation bar (1) allows you to navigate within the Search Ads 360 account hierarchy. Use the navigation bar to search for or select an item that you want to view.

Sign in to the new Search Ads 360 and click the navigation bar to select a manager account, sub-manager account, or client account. Manager accounts are only visible if you're signed in to a manager account. New Search Ads 360 user interface, showing the top navigation bar. Breadcrumbs of a manager, sub-manager and client account populate the navigation bar (1). On the bottom row of the navigation bar are the breadcrumbs of a selected campaign and ad group. In the next panel (2) a drop-down menu opens a panel to search and select ad groups.

  • Manager accounts (previously agencies) and sub-manager accounts (previously advertisers) are shown without an icon.
  • Client accounts (previously engine accounts) are always preceded by an icon:

    Google Ads client account

    Microsoft Advertising client account

    Yahoo! JAPAN Ads client account

    Baidu client account

    Facebook client account

    Icon for engine track account Engine track account

The navigation panel (2) lets you select a campaign or ad group while you're viewing a client account. You'll switch to the performance data for that campaign or ad group without leaving the current page.

You can select up to 1000 favorite accounts per user in the new Search Ads 360. The starred items will display at the top of the list.

Campaigns panel

Click Change view in the top right if you prefer to use the campaigns panel on the left.
The arrow (3) to the left of the page menu or the menu icon (4) at the top left open and close the campaigns panel (5). The campaigns page displays performance data in a chart. The table under the chart lists the campaigns.

  • You can click the arrow (3) or account menu icon (4) to expand the campaigns panel (5) while you're viewing a client account.
    • The campaigns panel appears if you select a client account, and shows all the campaigns in the selected client account.
    • By default, you can choose from enabled and paused campaigns. To see removed campaigns, click the 3-dot icon .
  • You can click the arrow or account menu icon again to collapse the campaigns panel.

Page menu

Use the page menu (6) to view different performance data charts and tables. The available pages vary depending on your current account scope and type.
The left-hand page menu (6). "Overview" is selected in the page menu. Campaign details are at the top of the screen. In the center of the overview page is a chart summarizing performance metrics.

Overview page

On the Overview page you can see a comprehensive picture of your performance data at a glance. Here is where you can investigate key metrics at every level. View the summary and insight cards to analyze significant performance changes.

  • On the summary card, you can see general performance during a specific time period.
  • On the insight cards, you can see performance data that focuses on aspects such as advertising platforms or the biggest changes to your campaigns and ad groups.

Experience hub

The Experience hub (7) is available in the page menu when you're viewing a sub-manager account. It keeps you up-to-date on what's next and all the latest enhancements.

  • Tasks: Next steps for onboarding and learning how to manage your Search Ads 360 account.
  • Feature status: Current feature availability for your sub-manager account in the new Search Ads 360.

The Experience hub (7) in an example sub-manager account, with "What's new" selected in the left-hand page menu. A welcome message displays in the center of the screen.


To create something new, click the plus button (8).
At the top left is a plus button (8). In the center of the screen is a table (9) listing ad groups that can be individually selected (10) to show more details. Above the table is the filter bar (11) to filter which ad groups show in the table, and next to it is the table toolbar (12).


View the results of a search, filter metrics or create a report to download.

The table (9) shows the performance data for the item you selected in the page menu or campaigns panel.

  • Click a link (10) in the table to see details about that component.
  • Click Add filter (11) to reduce the data in the table to what you really care about.
  • Click an item in the table toolbar (12) to do one of the following:
Search: Search the table
Layers: While viewing a manager account, see cost data in the currency of the manager account.
Segment: Split your data into rows to break it down by attributes, such as time period, conversion action, or device.
Saved views: Create your own custom views and save them for future viewing.
Columns: Add or remove columns from the table.
Reports: Run a report by an attribute to analyze and better understand your data.
Download: Download the table to various formats or a web query.
Expand: Expand the table so it takes up most of the page and hides the top bar.
More options: Create automated rules or bulk upload edits.
Arrow up: Hide the chart and scorecard and show only the table.


The chart (13) provides a visual representation of performance data, with summary data in the scorecard (14). In the chart toolbar (15), you can:

  • Change the metrics represented by the graph.
  • Change the chart type to “Time series” or “Summary”.
  • Expand the chart so it takes up most of the page.

A chart (13) visualizing performance data for ad groups. The scorecard (14) provides numeric data. The chart toolbar (15) at the top configures the chart, while the date range (16) sets the time period for the chart data.

Date range

Use the date range selector (16) to select a date range or compare data from two time periods.

Main toolbar

  • Access your Search Ads 360 tools to track or make changes to your account.

The main toolbar (17) of the new Search Ads 360 interface.

  • Click an item in the main toolbar (17) to do one of the following:
Reports: Load pre-defined reports, or create your own powerful and flexible custom reports, charts, and dashboards, and save them for future use.
Tools and settings: Access key tools including bid strategies, Templates, bulk actions, rules, conversions, and user management. Options may vary depending on your scope and account type.
Refresh: Refresh the data on the screen.
Sync: Sync with an external account when you're viewing a client account. Search Ads 360 syncs automatically with Google Ads accounts, so the sync icon only appears for other advertising platforms.
Help: Learn more about how to use the new Search Ads 360 experience or submit feedback.
Notifications: Read messages you have received about your account.
Switch products: Switch to a different Google Marketing Platform product.

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