Choose an ad format in Google Ads

 This article applies only to Google Ads accounts in the new Search Ads 360.

You can promote your products and services using different ad formats like text, images, videos, and more. Each ad format has its own benefits, and you can easily choose which format suits your campaign the most. The ad formats available to you depend on your campaign type and goal.

Learn more About ad formats available in different campaign types in the Google Ads Help Center.

Choose an ad format

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads client account.
3. From the page menu, click Campaigns, then click the name of the campaign you want to create a new ad for.
4. Click the name of the ad group that you want to create a new ad for.
5. From the page menu, click the Ads & assets drop-down. Click Ads.
6. Click the plus button .
7. Choose the format of the ad you'd like to create and complete the instructions specific to that ad format.
8. Click Save ad.