Use bulksheets for bulk uploads

You can use the following templates as examples of common bulk uploads in Search Ads 360.

Upload a campaign to a specific client account

Note: You'll need at least one client account in your sub-manager account.

1. Download the campaign bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter campaign.
   2. In the Action column, enter create.
   3. Specify campaign settings in the remaining columns.

      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.

3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new campaigns. To confirm the upload, view the campaign in Search Ads 360.

Example

Here's an example row that creates a basic campaign in a Google Ads client account:

Row type	Action	Campaign	Campaign start date (YYYY-MM-DD)	Campaign daily budget	Campaign target network
campaign	create	Accessories	2014-06-09	150.00	Search

Upload an ad group to a specific client account

Note: You'll need at least one campaign in your sub-manager account.

1. Download the ad group bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter ad group.
   2. In the Action column, enter create.
   3. In the Campaign column, enter the name of the campaign that will contain the ad group.
      To view the list of campaign names for a client account, navigate to the client account and click the Campaigns tab. Campaign names appear in the Campaign column.
   4. Specify ad group settings in the remaining columns.
      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.
3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new ad groups. To confirm the upload, view the ad group in Search Ads 360.

Example

Here's an example row that creates a basic ad group in a Google Ads client account:

Row type	Action	Campaign	Ad group	Ad group search max CPC
ad group	create	Accessories	Hats	10.00

Upload a keyword to a specific client account

Note: You'll need at least one ad group in your sub-manager account.

1. Download the keywords bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter keyword.
   2. In the Action column, enter create.
   3. In the Campaign column, enter the name of the campaign that will contain the keyword.
      To view the list of campaign names for a client account, navigate to the client account and click the Campaigns tab. Campaign names appear in the Campaign column.
   4. In the Ad group column, enter the name of the ad group that will contain the keyword.
      To view the list of ad group names in a client account, navigate to the client account and click the Ad groups tab. Ad group names appear in the Ad group column.
   5. Enter the keyword text and settings in the remaining columns.
      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.
      • In Baidu, keywords are required to specify 2 URLs: one for non-mobile devices and another for mobile devices.
      • If you use the same URL for both device types, specify the URL in the Keyword landing page column. For example:
        https://www.example.com/mortgage
        Search Ads 360 will use this URL in both of the keyword's clickserver URLs.
      • If you use different landing pages for non-mobile and mobile devices, use the ifmobile and ifnotmobile parameters in the Keyword landing page column. For example:
        {ifnotmobile:https://www.example.com/mortgage}{ifmobile:https://m.example.com/mortgage}
3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new keywords. To confirm the upload, navigate to the client account and click the Keywords tab.

Example

Here's an example row that creates a keyword in a Google Ads client account:

Row type	Action	Campaign	Ad group	Keyword	Keyword match type	Keyword max CPC	Keyword landing page
keyword	create	Accessories	Hats	baseball cap	broad	1.00	https://example.com

Upload an ad to a specific client account

Note: You'll need at least one ad group in your sub-manager account.

1. Download the bulksheet template for ads.
2. In the downloaded template, create a row for each ad and enter information in columns, depending on which type of ads the client account supports.
   • Not all of the columns are available for all client types. View the comments in each column of the template for details.
3. Upload the bulksheet.

Bulksheet columns for creating responsive search ads

Column	Input
Row type	ad
Action	create
Status	active
Customer ID	Customer ID.
Campaign ID (optional)	The ID of a campaign.
Campaign	The name of a campaign.
Ad group ID (optional)	The ID of an ad group.
Ad group	The name of an ad group/
Ad ID	The ID of an ad.
Ad type	Responsive search ad
Label (optional)	The label applied to an ad group.
Headline 1 (optional)	A headline for a RSA. Maximum of 30 characters.
...	...
Headline 15 (optional)	You can enter up to 15 headlines
Description 1 (optional)	A description of the product or service. Maximum of 90 characters.
...	...
Description 4 (optional)	You can enter up to 4 descriptions.
Headline 1 position (optional)	The pinning position for the first headline.
...	...
Headline 15 position (optional)	You can enter pinning positions for the 15 headlines.
Description 1 position (optional)	The pinning position for the first description.
...	...
Description 4 position (optional)	You can enter pinning positions for the 4 descriptions.
Path 1 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Path 2 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Final URL	The destination or final URL. If a keyword specifies a landing page URL, the client account will substitute the keyword's URL for the ad's URL when the ad is served.
Mobile Final URL (optional)	The mobile URL people reach when they click your ad.
Tracking template (optional)
Final URL suffix (optional)	Parameters that are attached to the end of your landing page URL.
Custom parameter (optional)
Template management status (optional)	Managed or unmanaged.

Bulksheet columns for creating standard text ads

Column	Input
Row type	ad
Action	create
Campaign	The name of a campaign.
Ad group	The name of an ad group.
Ad title	The headline of the ad.
Ad description line 1	A concise summary of the ad.
Ad description line 2	Details for the ad.
Ad display URL	The URL that will appear on the ad.
Ad landing page	The final URL or landing page that displays when a user clicks your ad. If a keyword specifies a landing page URL, the client account will substitute the keyword's URL for the ad's URL when the ad is served.
Ad device preference	Specify “Mobile” to give the ad preference to display on mobile devices.
Ad name (optional)	A name for the ad to help you identify the ad.

Duplicate ads in a Microsoft Advertising account

If you create or upload identical ads in a Microsoft Advertising ad group, Search Ads 360 will display and traffic both ads. In Microsoft Advertising, the identical ads are merged into one ad. The next time a sync occurs, the duplicate ad is removed, leaving only one of the ads in Search Ads 360.