About client account statuses

Important: Only a manager or sub-manager account can change the status of a client account in Search Ads 360.

In Search Ads 360, a client account can have the following statuses

• Active indicates that all Search Ads 360 features and functions are occurring.
• Removed indicates that all activity for the account is permanently stopped. Once you remove an account, it cannot be resumed by the sub-manager account.
• Paused indicates that activities such as trafficking and syncing, are temporarily stopped. You can resume the account when you are ready. This status is only applicable to client accounts. Social and engine track accounts don't support trafficking and syncing, so pausing a social or engine track account doesn't affect the account (the account still tracks conversions and can report performance metrics if you import them).

When a client account is paused, the campaigns within the paused account continue to run. Learn more about the activities that occur in a paused account.

What happens when a client account is paused

Pausing a client account temporarily stops certain activities, but some reporting and activities continue.

The following activities stop:

• Synchronization: Engine statistics, such as Clicks, Cost, and Impr, are not synced from the engine.
• Trafficking: Campaigns, ads, and keywords are not trafficked to the engine.
• Bulksheet updates: If a bulksheet update is in progress, the updates will complete, but are not sent to the engine until the account is resumed. We recommend allowing all bulksheet edits to complete before pausing the account.
• Bid strategies
• Template

The following activities continue:

• Ad serving: The engine continues to serve ads and spend campaign budgets.
• Conversions: Search Ads 360 continues to receive and update conversions.
• Google Analytics statistics such as page views and transactions are reported.
• Scheduled edits will run.
• Automated rules are applied.
• Edits in the UI: You can make changes to the campaigns, ad groups, and keywords in the client account, but the changes are not trafficked to the engine until the account is active again

Note: We recommend that you also pause or remove scheduled edits and rules before pausing the account.

You can resume a paused client account to reactivate it. When the account is reactivated, changes made to campaigns, ads, and keywords are again trafficked to the engine. If an account has been paused for more than 14 days, you are required to sync the account before you can reactivate it. In this case, any changes that haven't been trafficked will be removed and cannot be retrieved.

What happens when an account is removed

You may want to remove a client account when you no longer manage it. Removing a client account means that Search Ads 360 no longer performs trafficking and syncing.

When an account is removed:

• Search Ads 360 will stop reporting on engine data.
• Conversions and Google Analytics metrics will continue to be reported.
• The account will be removed from Search Ads 360 reports by default.

While you cannot resume an account once it's removed, if you also complete the steps to offboard the account from Search Ads 360, you can add the account to the same sub-manager account again, or to a different sub-manager account. When you add the account, new clickserver URLs will be generated for the account and trafficked to the engine which will result in new visits and conversions being reported to the account. New visits and conversions will not be included in the removed account metrics.