This article describes how to:
- Find the district code needed to input for location targeting.
- Target your ads to congressional districts to focus your advertising within those regions.
Google Ads doesn’t allow advertising for political candidates or parties where it's prohibited by law. Learn more about Google’s political advertising policy.
Learn how to format and target congressional districts in the Google Ads Help Center.
Instructions
How to format congressional district codes
Targeting a congressional district is very similar to other location targeting. Instead of entering the name of the geographic location that you’d like to target, you simply enter a district code.
The district code is formatted like this: XX-#
“XX” indicates the state's postal abbreviation, and "#" represents the congressional district number.
For example, if you target the 34th district in California, enter CA-34.&;
For single-digit district numbers, enter the digit without a zero. For example, if you target the 9th district in California, enter CA-9.
Here are a few more examples of correct and incorrect entries:
- Correct: AL-4, CA-20
- Incorrect: AL-04, California-20
How to target congressional districts
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads client account.
- From the page menu on the left, click Campaigns.
- Click the name of the campaign that you'd like to edit.
- From the page menu on the left, click Locations.
- Click the pencil icon
.
- In the “Enter a location to target” box, type the congressional code you want to target.
- In the dropdown menu that appears, select the name of the congressional district name you want to target.
- Click Target.
- Click Save.