Create a data-driven attribution model

• Only a sub-manager account can create a DDA model. 
• Once you save a DDA model, you can’t change your selections. You can only create a new model or delete the model.

To create a DDA model, do the following:

1. Sign in to your new Search Ads 360.
2. Navigate to a sub-manager account.
3. On the navigation menu, click the tools and settings icon .
4. Under 'Measurement', click Conversions.
5. On the page menu, click Attribution models.
6. Above the reporting table, click the plus button  and select New data-driven attribution model.
7. Enter a name for your DDA model.
8. In the 'Floodlight conversion actions' section, select the box of each Floodlight conversion action that you want to report on using this model.
   • Ensure that your DDA model meets the data requirements, or it may not train. 
   • Google recommends setting up your DDA model to align with your bidding strategy.
9. In the 'keywords, product groups and dynamic ad targets' section, groups can be made automatically using basic assumptions about the advertising conversion funnel. You can also use labels to focus on your campaigns and specific ad groups, ads and keywords. Use the labels to create channel groupings for the model.
   • This model will give credit for new conversions based on how a similar group of keywords, product groups and dynamic ad targets led to conversion in the past. 
   • If you haven’t created any labels, your keywords, product groups and dynamic ad targets are grouped automatically.
10. In the 'Notification' field, enter an email address to notify you when the DDA has been created. 
    • If you want others to be notified when the DDA model is ready, add other email addresses, separating them with commas.
11. Click Create model.

Optionally, if you're creating a DDA model with custom channel groupings, you can apply labels to your campaigns, keywords or other items at least 12 hours before you create the model. If you don't, the model may not recognise your custom channel groupings. You can apply more than one label to a campaign or other item.

The new Search Ads 360 starts a learning period for the new model. When the model is ready, the new Search Ads 360 notifies those that you included in the 'Notification' field.

Next steps

1. View the status of the new DDA model.
2. Use a custom conversion column to report on the DDA model.