Link a Search Ads 360 advertiser with Adobe Analytics

Before you start

Shared Floodlight configurations

If your Search Ads 360 advertiser is part of a shared Floodlight configuration, you can only link the parent advertiser with Adobe Analytics because you can only create Floodlight conversion action from the parent advertiser (all of the child advertisers will have access to the Floodlight conversion action created in the parent).

In Search Ads 360, sign into the advertiser that is associated with the parent Campaign Manager 360 advertiser and link to Adobe Analytics from there. You'll need manager account or sub-manager account permissions for this Search Ads 360 advertiser.

If the parent Campaign Manager 360 advertiser isn't linked to a Search Ads 360 advertiser, create a Search Ads 360 advertiser and link it to the parent Campaign Manager 360 advertiser. Learn how to Create a sub-manager account in the new Search Ads 360.

Linking an advertiser to Adobe Analytics

Here's the overall process for linking a sub-manager account (the details are provided later in this article):

1. Create OAuth Server-to-Server Credentials in Adobe Developer Console. Search Ads 360 uses this integration to receive authorization for downloading reporting data from Adobe Analytics.
2. In Search Ads 360, enable the Conversion API and the Adobe Analytics integration. The integration uses the Campaign Manager 360 Conversions API, for which permissions are located in your Campaign Manager 360 account.

Note: New Adobe Analytics Integration links, as well as relinking, in Search Ads 360 will require OAuth Server-to-Server credentials as part of the migration away from Jason Web Token (JWT) credentials. Existing JWT users don’t need to migrate at this time. View the Adobe JWT migration timelines for more details.

Create OAuth Server-to-Server Credentials in Adobe Developer Console

1. Sign into Adobe Developer Console.
2. Follow the instructions on the Adobe site for the OAuth Server-to-Server credential implementation guide.
3. After you’ve finished adding the API, in the Adobe Developer Console, click your project and ensure that the Adobe Analytics API appears under "Products & services."

Note: Make sure that the user who created the OAuth2 Server-to-Server credentials in the Adobe Developer Console has permission to access the report suites and eVars (conversion variable) you want Search Ads 360 to import. If the user creating the credentials in the Adobe Developer Console doesn't have the appropriate permissions, the Search Ads 360 integration won’t have access to the Adobe report suites and eVars. Ideally, the user creating the Adobe credentials should have System Admin permissions. However, in some cases, Web Service API permissions might be sufficient. Learn more About Adobe Analytics.

4. In the left navigation menu, under “Credentials”, click OAuth Server-to-Server to view the following credential details you’ll need to copy into Search Ads 360:

• Client ID
• Client Secret
• Technical Account ID

Configure the Adobe Analytics integration

Special permissions required

In Search Ads 360, your Google account needs manager or sub-manager account permission.

How to enable the integration

1. In Search Ads 360, navigate to a sub-manager account that is linked to the parent advertiser in CM360.
2. Link Search Ads 360 with an Adobe Analytics property:
   1. From the main toolbar, click Tools and settings .
   2. Under “Setup” click Linked accounts.
   3. Locate “Adobe Analytics” under the “Available for linking” section.
   4. Click Details, then Link Adobe Analytics.
   5. In “Client ID”, enter the client ID from the Adobe Developer Console.
   6. In “Client secret”, enter the client secret from the Adobe Developer Console.
   7. In “Technical Account ID", enter the technical account ID from the Adobe Developer Console.
   8. Click Save.
   9. After you see the authorization confirmation, close the window, and then click Save.

Search Ads 360 starts connecting to your Adobe Developer Console integration. When the connection succeeds, the edit panel closes and a note appears in the notification center.

If the connection doesn't succeed, the edit panel displays an error message. Make sure you entered the correct client ID and secret.

Unlink account from Adobe Analytics

If you have previously linked to Adobe Analytics and you want to unlink your account, you'll lose access to new data from any report suites that were linked and any metrics you were tracking through those report suites.

Additionally, if you unlink from your Adobe account, it is important that you understand the following:

• All of your existing report suites will be removed from Search Ads 360.
• You'll no longer receive conversion data for those report suites and the report metrics or conversion actions under them.
• If you choose to relink the same account, you'll have to recreate your report suites and conversion actions and link them to the report metrics for which you want conversion data. Additionally, you’ll now be required to use OAuth credentials if you choose to relink.

Since this can have an impact on systems that may be relying on that data such as reporting or bidding, unlinking should be done with caution.

If you have any questions, we suggest you contact us before proceeding.

Next steps

After you link to Adobe Analytics, Search Ads 360 needs time to retrieve the list of report suites and report metrics you have access to. How to Add an Adobe Analytics report suite to Search Ads 360.