Universal Analytics properties will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.
GA bounces column displays the number of visits that are recorded as sessions, but does not lead to additional clicks or other customer interaction.
For example, if a user visits your website and briefly reviews content on your homepage, but leaves without clicking on any links or triggering any events that are recorded as interaction events, then the session will count as a bounce.
This metric is automatically migrated into the new Search Ads 360.
Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
- Specify the
GA_bouncesvariable.
You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.
GA bounce rate column displays the bounce rate for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360.
For example, on the “Keywords” tab, the GA bounce rate column shows the bounce rate of sessions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the average bounce rate for all keywords in the report.
This metric is automatically migrated into the new Search Ads 360.
Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
- Specify the
GA_bounce_ratevariable
You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.