GA4 % engaged sessions column

The % engaged sessions column is the percentage of sessions where users were engaged (engaged sessions / all sessions (engaged + unengaged). This means that users were active for a certain amount of time (default is 10 seconds). The % engaged sessions metric is the inverse of Bounce rate. Learn more

This column is available after you link your Search Ads 360 sub-manager account to a Google Analytics 4 property.

Google Analytics 4 measures the percentage of engaged sessions. An engaged session is a user visit that lasts 10 seconds or longer, or a visit with 1 or more conversion events or 2 or more page views.  If a user doesn't have an engaged session (that is, they don't meet any of the criteria for an engaged session), then Google Analytics 4 counts the session as a bounce. 

You can view a pre-defined report, or create a custom report, and add the GA4 % engaged sessions column to your report. 

Add this column to your report

Select one of the following options to add this column to a report: 

You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.

 

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