Currency and time zone settings for rules across multiple accounts

Choosing a currency

When managing multiple accounts, you have to choose a single currency for each rule that you create. After you pick a currency, accounts in any other currencies are removed from the Accounts box, and you won’t be able to select them for your rule.

For example, if you pick euros as the currency for your rule, you can only select accounts that are in euros in the Accounts box.

This feature isn't available yet in the new Search Ads 360. Check the Experience hub to stay up to date with available features, including bidding.

Time zones and multiple accounts

If you have multiple accounts working across different time zones, the rule run time and the data used to evaluate the rule are impacted. Learn more about time zones in the new Search Ads 360.

Account time zone run time differences

If you’re managing accounts within different time zones,  the rule will run in its owner's time zone (regardless of the account type). The owner can be manager or sub-manager. 

For example: Your manager account is set to the Pacific time zone and your client account is set to Eastern time, which is three hours ahead. Your client is having a shoe sale that begins at 9.00 a.m. on Monday morning in their time zone and you’d like to create a rule for them that will enable any ads with the text 'shoe sale'. If you set the rule to run on Monday at 9.00 a.m., it will run at 9.00 a.m. Pacific time, which is actually 12.00 p.m. Eastern time.

Account time zone data differences

Time zone is a particularly important consideration when you’re selecting a frequency for a rule with a time of day that extends across two days because of time zone differences. This can impact the data evaluated when the rule runs.

Example: Your account is set up in Eastern time but your customer’s account is in Pacific time. You set up a daily rule to run at 1.00 a.m. using data from the previous day. Since the rule runs according to your time zone but depends on the client account's data, it will run at 1 a.m. for you, which is 10 p.m. for your client account. The rule will use data from the day before based on your client account's time zone, not yours, which could mean that the data used is two days old. You may wish to base a rule on 'yesterday’s stats' but remember that yesterday may be defined differently according to time zone.

Your time	Client time	Time of data used in rule evaluation
You set up a daily rule: Today it runs on Friday at 1 a.m. Eastern time	From the client account perspective, the rule runs on Thursday at 10 p.m. Pacific time	Wednesday, Pacific time

Related links

• About automated rules
• Create automated rules
• Common ways to use automated rules
• Navigate your Search Ads 360 account