Preview ads on a phone or tablet with the Creative Preview app

Creative Preview mobile app icon

Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs.

Creative Preview works with Studio, Campaign Manager 360, Display & Video 360, Google Web Designer, and Authorized Buyers. Some preview features (such as the in-app console) are currently only available in certain products. Any limitations are noted below.

Install the app and pair your device

  1. Install the Creative Preview app on your Android or iOS device.
  2. Open the app and sign in with the same account you use with Google Marketing Platform. This will pair the device with your account so that you can push previews to it. If you don't use Google Marketing Platform, sign in with any email account to add creatives manually.

Change the device name

When you push a creative from a Google Marketing Platform ad product to a device, you'll select the device name to push the preview to. Creative Preview will use the manufacturer's default name, but it's helpful to change this to a friendly nickname so it's easier to identify paired devices.

  1. Tap Menu Menu > Settings Settings.
  2. Tap Device name.
  3. Tap the "Name" line, then enter an easy to remember device nickname.

Push a creative to your paired device

Before you can preview your creative on the Creative Preview app, push the creative from a Google Marketing Platform product using the Preview location drop-down at the top of the preview window. After you push a creative, you'll get a notification on your mobile device that the creative was added (if app notifications are enabled).

Preview Google Web Designer creatives

  1. In Google Web Designer, sign in with the same account that you paired with the app, and you'll see a list of linked devices under Send preview to device in Google Web Designer's Preview menu.
  2. Select the device you want to send the creative to. If you don't see your device, select Refresh list Refresh icon and make sure that you've paired your device in the Creative Preview app.

Note: The first time you send a preview to a device, you'll be asked to grant Google Web Designer permission to preview display-based creative ads for mobile.

Preview Authorized Buyers video creatives

If you're trying to preview a video creative in Authorized Buyers, you'll notice the preview icon is disabled in the Creatives section. Follow these steps to get the preview URL:

  1. Click the buyer creative ID to view the creative details page.
  2. Copy the URL to use in the Creative Preview app, then follow the instructions below.
  3. (Optional) Paste the URL into a QR code generator or URL shortener (such as to make it easier to copy the URL to your phone or tablet.

Add a creative manually

You can add both display and video creatives to the app manually using the creative's URL. URLs must be secure (https://) and must return a valid response.

Add a creative from a URL
  1. Tap Add Open creative, then tap either Display or Video.
  2. Enter a name for the preview.
  3. Enter the creative's URL or tap Scan QR code Scan QR code.
  4. For display creatives only:
    1. Select the ad type, either "Banner" or "Interstitial". (For expanding creatives, select "Banner".)
    2. Enter the width and height of the creative.
Edit creative settings for manually added creatives
  1. Tap Information Info next to your creative in the Creatives list.
  2. Tap MoreMore> Edit.
  3. Edit the creative's details. When you're done, tap save Save.

Preview and test your creative

Tap a creative to view and interact with it directly on your mobile device.

Preview a creative in the app

  1. Tap the name of a creative to preview it, or tap the info icon for details and preview settings. By default, the Creative Preview app opens creatives using an in-app experience. To preview ads intended for mobile web viewing, tap Show details Show details. Find Mobile web (launch browser) and tap Preview .
  2. While previewing the ad, interact with it as you normally would, then review events in one of two ways:
    1. Open the console Open console.
      Tip: If the console button is covering a creative element, you can drag it out of the way. On Android, use a long press to make the button draggable.
    2. Ad events triggered on your phone or tablet are also recorded in the Studio or Campaign Manager 360 preview on your desktop if you leave the browser window open. To view event details in the preview window on your desktop, click Show details Show details, then click Event summary. How to test events in Studio
  3. To exit the preview on your mobile device, tap the back button.

If you navigate away from the preview in your desktop browser, events will no longer update in the Event summary. To see events update, open the preview in your browser again. Click Preview location and select your device, then keep the preview page on your computer open while you preview the creative on your device.

View events using the app's console

To make sure ad events are recording as you interact with your preview, open the console Open console.

The console includes Log and Summary views.

  • Use the Log view to see precise event timing. Tap an element in your ad to see an attached event record.
  • Use the Summary view to see all events. This view can help you find events that aren't recording properly.


The console is only available for:

  • Video previews using the IMA SDK
  • Mobile ad SDK previews pushed from Studio

The console is not yet available for Display & Video 360 or Authorized Buyers display creatives. To view events while previewing in your mobile web browser, use Studio Preview's Event summary instead.

Supported preview SDKs

Creative Preview supports the following mobile ad SDKs. You can also open display creative previews in your mobile browser using the Mobile Web option.

Display creative SDKs

SDK Name Android iOS Developer guides
Google Mobile Ads checkmark checkmark Android and iOS

Video creative SDKs

Video creative previews are displayed as pre-roll ads in Creative Preview. The video ad is shown first, followed by a placeholder content video to simulate the ad experience.

SDK Name Android iOS Developer guides Supported video players
Interactive Media Ads (IMA) * checkmark checkmark Android and iOS View list

* The IMA SDK supports companion ads, but preview of companions is not available in Creative Preview.

Check SDK versions
  1. Tap Menu Menu > Settings Settings.
  2. Tap Default SDK. The version number is shown below the SDK name.

Sync creatives

When you're trying to get your creative's layout and assets just right on your device, you can use the sync feature within the app to grab the latest updates without having to re-push the creative from your desktop. Syncing updates all the creatives on your device.

To sync all creatives in the Creative Preview app, tap moreMore> Sync.

Sync can take a few seconds or a few minutes, depending on how many creatives are on your device. While a sync is in progress, the Sync option in the menu is disabled.

Note: Sync is not yet available for creative previews pushed from Authorized Buyers.


Use favorites to more easily find your favorite previews. View favorites by tapping menu Menu > Favorites. To return to viewing all creatives, tap menu Menu > Creatives.

Add favorites

Do one of the following:

  • Tap the star next to a creative in the Creatives list.
  • Tap the information icon Info next to your creative in the Creatives list, then tap moreMore> Add to favorites.
Remove favorites

Do one of the following:

  • Tap the star next to a starred creative in the Creatives list.
  • Tap the information icon Info next to your creative in the Creatives list, then tap moreMore> Remove from favorites.
Remove all favorites
  1. Tap Menu Menu > Favorites.
  2. Tap MoreMore> Unfavorite all.

Remove creatives from your device

After you've finished previewing a creative, you can remove it from the app. If you remove a creative by mistake, you can push it from the associated Google Marketing Platform ads product again.

Remove a single creative
  1. Tap Menu Menu > Creatives.
  2. Swipe the creative name to the right.
Remove all creatives
  1. Tap Menu Menu > Creatives.
  2. Tap MoreMore> Remove all.

Clear cache

Creative Preview displays your creative in a web view, just like a browser, but without the usual browser control bar. Just like a browser, you may need to clear the web view's cache to test how your creative behaves the first time it loads. Clearing cache does not remove creatives from your device.

To clear the web view cache in the app, tap moreMore> Clear cache.


Notifications let you know when a creative is pushed and ready for preview. You'll see a pop-up when you push a creative. Tap the notification to open the preview.

Android Notifications

Enable or disable notifications

  1. Open the Settings app on your device.
  2. Tap Sound & notification, then App notifications.
  3. Tap Creative Preview.
  4. Adjust your notification settings.
iOS Notifications

Enable or disable notifications

  1. Open the Settings app on your device.
  2. Tap Notifications, then Creative Preview.
  3. Adjust your notification settings.

Device sharing best practices

If you're sharing test devices with your team, here are some tips for managing multiple accounts when using Creative Preview.

Use a shared testing account for your team (recommended)

This is the recommended option. Using a shared account will prevent forgetting to sign out of your individual account when you're finished testing on a shared device.

  1. Set up a testing account and share it with your team.
  2. Give the account access to all of the creative campaigns you want to preview.
  3. Pair the account in Creative Preview on all shared devices.
  4. When you're ready for testing, sign in to the Google Marketing Platform ads product using the account.
  5. Open the creative you want to preview.
  6. Click Preview location, then select the shared device you want to push your creative to.
Sign in to your account each time you use a device

If you're not using a shared testing account, you'll need to add your individual account and sign in each time you want to test on a shared device. Don't forget to remove your account from the device when you finish testing. We also recommend that you turn off auto-sync when you add your account to an Android device to avoid syncing any account data.

Turn off auto-sync on Android devices
  1. On the main Android home screen, tap the "Menu" button.
  2. Open "Settings".
  3. Select "Accounts", "Accounts & Sync", or "Data Synchronization".
  4. Select your Google account. This is usually designated with the Google "g" logo.
  5. Uncheck all account sync options.

Tip: When you remove your account from a device, all previews are automatically cleared from the Creative Preview app and the device is unpaired from your Google Marketing Platform account. 

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center