Preview dynamic creatives

Use the Preview step of the Dynamic Content tab to preview every iteration of your dynamic creative.

The preview in Dynamic Content is different from the Preview step in the Creatives tab. The Preview in the Creatives tab only shows you the creative template and any testing values used in the assets. The Preview in Dynamic Content shows the actual content from your dynamic feed, and allows you to test different values in any profile fields.

Preview a dynamic creative

Choose which creatives (or feed rows) to preview using drop-down menus to select filtering values from your dynamic profile. These filtering options also allow you to group creative concepts logically and review them in batches by adding them to preview sheets.

The preview will be blank until you add filters. You can filter based on the dynamic criteria (or rules) defined in your dynamic profile or you can filter using unique feed row IDs (formerly called "forced preview").

When you need to preview creatives using hundreds of combinations of dynamic filtering values, you may find it easier to import a custom preview sheet.

Preview dynamic creative variants

  1. Select filters in the right panel.
  2. Choose a preview type:
    1. Filter by dynamic criteria: Use to filter feed rows based on the rules you set up in your dynamic profile.
    2. Filter by feed row ID: Use to preview creative rows in the feed by entering unique values that ignore your dynamic strategy's filtering rules.

Autocomplete is disabled for large feeds

If your profile's feed (or feeds) include more than 10,000 rows, dynamic preview filter drop-downs will not include autocomplete feed values. Instead, type the first 3 or more characters of a value to search. The feed values matching your search will appear in the drop-down.

You also must enter full values if:

  • Values are less than 3 characters (for example, country codes)
  • Values are dynamic targeting keys (separate multiple keys using commas)
Filter by dynamic criteria
  1. Use the Creative filter to select which creatives to show in the preview window.
  2. The filterable columns from your feed appear as drop-downs you'll use as preview filters. For each field, select a feed value from each of the drop-downs to preview creative content.

    For example, if the feed uses DCM ID filtering based on DCM placement IDs, the Placement ID column from your feed is provided as a drop-down menu. Use this menu to select a placement ID and preview that placement's matching creative content.
  3. To preview the creatives matching your filters, click Apply. The preview updates to show the creative variations that match your filter selections. If the filters don't match a feed row, you'll see either your defined default creative or an error. Change or remove filters to match the creative variation you want to preview.
  4. Each creative in the preview sheet includes 2 options:
    1. Refresh Refresh: Replay a creative's animation.
    2. Information Information: View details about the creative.
Filter by feed row ID
  1. Use the Creative filter to select which creatives to show in the preview window.
  2. The unique ID column in your feed appears as a drop-down menu. Select a unique ID to preview the matching creative content. For large feeds with autocomplete disabled, copy and paste a unique ID from the feed.
  3. Click Apply to preview the matching creative content.
  4. Each creative in the preview sheet includes 2 options:
    1. Refresh Refresh: Replay a creative's animation.
    2. Information Information: View details about the creative.
Preview with dependent (parent and child) feeds
Child feed values are only selectable after you enter the associated parent value. If you enter a value for a parent that's not in the parent feed, the preview will still attempt to show results for the value you entered, but the child feed values will not match.
For example, let's say "New York" is a geographic value in the parent feed, but you enter "New York State" instead. You'll still see previews for the New York area, however, the values in drop-downs from dependent feeds will not match. Enter precise parent feed values to see the correct child feed values. 
After you select a parent and child value, parent fields will turn gray to indicate the selected child value depends on that parent. Clear the selected child value to choose another parent value.
Preview with DCM dynamic targeting keys
If your profile uses DCM dynamic targeting key filtering, you can add more than one targeting key in the "DCM dynamic targeting key" field and separate each key with a comma. Searches for more than one key will use "OR" logic, which means the resulting previews will match one or more keys.

Save and share creative previews

Preview sheets (formerly called tearsheets) are collections of filtered creative previews you can use to group creative concepts for review and sign off.

To save a set of filtered creative previews, click + To preview sheet. You can add the current previews to an existing preview sheet, or enter a name to create a new preview sheet.

To view and share saved preview sheets, click Preview sheets.

View and edit preview sheets

  1. Click the Preview sheets tab.
  2. From the list of the preview sheets in your dynamic profile, click the name of the preview sheet to open it.
  3. Each preview includes 3 options:
    1. Refresh Refresh: Replay a creative's animation.
    2. Information Information: View details about the creative.
    3. Remove Remove: Remove a creative from a preview sheet.
  4. To change the name of a preview sheet, hover over the name, then click Edit Edit.
If you include draft versions in a preview sheet, the drafts include a "Draft" label. Published versions have no label.

Share preview sheets

To share a preview sheet you're viewing, click Share Share at the top of the page. Anyone who has the link can view a preview sheet – no sign-in is required.

Profile drafts in preview sheets

When the profile is in draft, and you add a creative to a preview sheet, you're adding the draft version. As long as a profile draft exists, this preview will show the draft profile data. When there are no drafts available, the published profile data is shown with a “draft” label. When you create a new profile draft, these previews will show the new draft profile data.
Was this article helpful?
How can we improve it?