Rich media developer's guide
Nielsen Designated Market Area IDs
getUserDMACode() method of the
Enabler class returns a DoubleClick representation of the user's Nielsen Designated Market Area (DMA) . You can then use the DMA values to geotarget information dynamically in your creative.
You must traffic DoubleClick geotargeting API using DCM/DFP to pull information, as this method returns values of null, 0, or "" when you use it locally or in the DoubleClick Studio Web UI. Test your creative by using sample values directly in your code.Please email The Nielsen Company directly for DMA data.