HTML5 banner build guide
Supported file types for creative assets
This article provides you with a list of the creative assets that you need for a rich media HTML5 creative and some tips and best practices. These guidelines are for Studio only. For help setting up HTML5 creatives in Campaign Manager, see the Campaign Manager creatives guide instead.
Studio supported creative assets
Studio only accepts one HTML file per creative.
Supported file types
|Data||Supported file types
.csv, .json, .pdf, .xml
|Fonts||Supported file types
.eot, .otf, .ttf, .woff, .woff2
Studio only parses font files to extract the font family, foundry, style, and weight. Note that there is no rights protection.
If your advertising goals depend on these APIs, try using Campaign Manager settings instead. For example, some advertisers use these APIs for ad targeting and frequency caps, but this isn't necessary: you can use Campaign Manager to set up many kinds of targeting, and to set frequency caps. Ask your solutions consultant for help implementing workarounds. (Just keep in mind that regardless of how you set up your asset, you should only attempt to capture data that meets the privacy requirements in your contract with Google Marketing Platform.)
What is local storage and session storage? These are two kinds of HTML5 Web Storage. They are ways to store data on a browser. Local storage stores a file on the browser across browsing sessions. It remains on the browser permanently, unless the user clears the browser cache or deletes the file manually. Session storage only stores data on the browser during a particular browsing session. Once you close and restart the browser, all the session-stored data will be cleared.
Why isn't this type of storage allowed? The stored file can potentially include code designed to capture Personally Identifiable Information (PII), track cross-session browser activity, or send other data to third parties that may violate the terms of your Google Marketing Platform contract. This kind of data collection is certainly not the only use of local and session storage, but it's one possible use, because the file can include any type of code.
|Images||Supported file types
.gif, .jpg, .png, .svg
|Backup image||Include a backup .gif, .jpg or .png for each ad size|
|Video files||Supported uncompressed video source file types
.avi, .mov, .mp4, .mpeg, .mpg, .wmv, .ogg, .ogvSupported compressed video file types
m4v, .mp4, .ogg, .ogv, .webm
See file specifications and limits for video transcoding in the Asset Library for more details.