Common issues that delay the bulk verification process

Bulk verification for Places listings can take about one week, but errors or quality guideline violations may delay the process. When you upload a data file to Google Places, you may encounter errors that can cause listings to be disapproved. See the list below for common issues that delay the verification process.

Email addresses not containing the official domain name of the business will require additional steps toward verification and may take longer to process.

Business Name:

  • Capitalize appropriately. Make sure the business name reflects the same capitalization as it does in real life.
  • Your business name should be represented exactly as it is in the real world. Do not include any additional information about the business, such as its speciality, store code, city, or location. The only exception is for businesses within shopping malls or container stores. They may represent their location parenthetically after their business title. (For example: “Starbucks (inside Safeway)”
Business Location:
  • Only include existing physical locations.
  • Multiple listings at the same physical location are not permitted within one feed. Please consolidate multiple services or businesses under one title.
  • Only precise and accurate addresses should be entered in Address Line 1. Other location identifiers (such as business park names, and cross streets) should be entered in Address Line 2.
Website & Phone:
  • Use a local phone number instead of a call center number whenever possible.
  • Use direct phone numbers and URLs to the business listed, rather than redirects.
Ineligible Business Models:
  • Only businesses that make in-person contact with customers qualify for a Google Places listing.
  • Businesses that are under construction or that have not yet opened to the public are not eligible for a listing on Google Places.
  • Rental properties or properties for sale, such as vacation homes or vacant apartments, are not eligible for a listing on Google Places. You should create a listing for the central office that processes the rentals or sales, rather than the individual rental or for sale properties.
  • Businesses that hold temporary events and that rent out other facilities for certain periods of time may not list these facilities as their own Places listings.
  • Businesses that operate in a service area—plumbers, for example—may bulk verify only if their locations are also customer-facing during regular hours. These businesses will not be able to set service areas in the bulk management tool. Service area businesses without customer-facing locations should use the PIN verification system to verify their locations individually. Learn how to add service areas to your listing.
Common Formatting Issues:
  • Zip codes can often be incorrect or incomplete. Sometimes spreadsheet software can cut off leading zeros, so double-check your zip codes to ensure they are accurate.
  • All listings must include telephone numbers that are formatted correctly. Google Places requires telephone numbers to be in specific formats. Please see the error message under details to see the correct phone format needed for your listing.
  • Country codes are sometimes invalid. Please visit here for more information about formatting your country codes.
Common Uploading Errors:
  • Make sure your feed has data for all of the required fields in it. The interface will identify required fields for which information is missing.
  • Be sure to include at least ten locations in your feed. If you have less than 10 locations you can add and verify them individually using the Google Places dashboard.