About Google Partners

Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts.

This article contains information about the benefits of Partners and signing up for the program.


  • Earn the Google Partner badge: Your company can earn the Google Partner or Premier Google Partner badge. The badge shows that certain employees at your company have demonstrated AdWords skill and expertise by passing assessments and earning certifications through Academy for Ads. The badge also shows that your company has met AdWords spend requirements, delivered company and client revenue growth, and sustained and grown its client base.
  • Earn company specializations: Companies that have Partner status and meet the requirements can earn specializations. Company specializations display your specific product expertise to help win business and differentiate yourself in the market.
  • Find new clients: Companies that earn the Partner or Premier Partner badge can get listed on Google Partner Search, our search engine for Partners. Advertisers use Google Partner Search to find companies that can help them with their online advertising and website needs.
  • Connect with Google: Companies who have earned Partner status may have access to additional events, trainings, and more. You'll also be able to access AdWords promotional offers for prospective and existing clients.

Learn more about the benefits of Google Partner status.

Signing up

When you sign up for Partners, you'll create an account for yourself (your "individual profile"). You'll also have the option to create a Partners profile for your company.

Here are instructions and requirements for creating both types of accounts:

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