About Google Partners

Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants. By joining Partners, you can access special events and trainings, industry research, Google AdWords product updates, and free certification exams and study materials.

This article contains information about the benefits of Partners and the requirements for signing up for the program.


  • Earn the Google Partner badge: Companies can earn the Partner badge, which shows that your business is healthy, your clients are happy, and you follow Google best practices.
  • Find new clients: Companies that earn the Partner badge can get listed on Google Partner Search, our search engine for Partners. Advertisers use Google Partner Search to find companies that can help them with their online advertising and website needs.
  • Connect with Google: Get access to special events and trainings, industry research, product updates, and the Google Partners Community. You'll also get access to AdWords promotional offers for prospective and existing clients.
  • Become an expert: Take free exams — which you can prepare for using our free study materials — that assess your knowledge of AdWords and Google Analytics. Once you become AdWords certified or qualified in Google Analytics, you can demonstrate your expertise with a personalized, printable certificate and Google Partners public profile page.


When you sign up for Partners, you'll create an account for yourself and you'll have the option to create an account for your company. Here's what you'll need to create both types of accounts:

Google Account

You'll need to sign up with a Google Account that's associated with your personal Gmail address or a non-Gmail address — such as your company email address — that's linked to the account. Learn more about how to create a Google Account and how to link a Google Account to a non-Gmail address.

If you want to be eligible for AdWords promotional offers or plan to create your company's Partners profile, sign up with an email address that has standard or administrative access to an AdWords manager account (we'll explain manager accounts in the next section of this article). The manager account should contain all of the client accounts that you or your company manage.

If you don't have standard or administrative access, follow the steps on inviting users to a manager account to get access.

AdWords manager account

You'll need an AdWords manager account, an AdWords account that lets you easily view and manage all of your AdWords accounts -- including other manager accounts -- from a single location. If you don't have a manager account, you can create one by visiting www.google.com/adwords/MyClientCenter, clicking "Sign up now," and following the step-by-step instructions. Learn more about AdWords manager accounts.

If you already have a manager account, it should be linked to the AdWords accounts you or your company manage — make sure it's the top-level account if you manage multiple manager accounts.

A manager account is required for companies to earn the Partner badge and get listed on Google Partner Search (among other requirements). A manager account also gives you access to best practice recommendations personalized for the AdWords accounts that you manage and AdWords promotional offers.

Company website

When creating a company profile, you'll need to enter your company's website. This website needs to be verified either by email or with Google Search Console.

You can verify the website by email if you sign up for Partners with an email address at the same domain as the website. With Google Search Console, you can verify the website using one of the available verification options.

Was this article helpful?