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Simplifying content management in Google News

We recently expanded the frequency that we link to non-AMP web content (i.e. your web pages) across several surfaces, including the Google News app, as part of the page experience update.

As a result of this change, we will no longer directly render article text provided in RSS and Atom feeds in the Google News app. Instead, we’ll send readers directly to publishers’ web pages. Consequently, and to help simplify the management of your content on Google News, we will be removing functionality in Publisher Center relating to feed-based article rendering. This includes custom Analytics tracking IDs and 3rd party tracking pixels used to track in-app reads, as well as custom RSS styling and feed ads.

You will still be able to use feeds to create content sections in your publication. You can also create content sections based on a part of your website using web locations. Regardless of which method you use to create content sections, when a user opens one of your articles in the Google News app, we will direct them to your website.

Our aim is to remove these features from Publisher Center by the end of November. As a reminder, you will still be able to track and measure all of your Google News traffic through your web site’s existing analytics tracking. Google News performance reports in Search Console will also be unaffected.

Google News uses a variety of methods to pull in content from sites, including standard web crawl and content that publishers submit via Publisher Center. Learn more about how sites appear in Google News.

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New Publisher Center

Google launched a new Publisher Center interface to help publishers easily manage how their content appears across Google News surfaces. Read more on this FAQ page and our blog post.

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