Performance report (Google News)

See how your site performs on Google News. Track your metrics, filter or break down your data by page and country.

The Performance report for Google News shows data from news.google.com, and from the Google News app on Android and iOS. It does not include the "News" tab in Google Search, which is covered in the Performance report for Search, filtered to the News search type.

 

OPEN GOOGLE NEWS PERFORMANCE REPORT

 

Performance reports in Search Console - Google Search Console Training

Configure the report

The default view of the report shows the clicks, impressions, and average CTR (click-through rate) for your property.

  • Choose which metrics to see by selecting the desired metrics above the chart. Metrics include clicks, impressions, and average CTR.
  • Group your data by selecting a grouping tab in the table.
  • Optionally filter your data by date, page, and so on.
  • Optionally compare data groups: for example, you can compare impressions from Brazil and China.
  • Change the date range, if you want something different from the default value of the last three months. To change the date range, click the Date filter at the top of the report.

About the data

  • The Google News Performance report shows data from news.google.com, and from the Google News app on Android and iOS. It does not include the "News" tab in Google Search, which is reported in the Performance report for Search with the Search type = News filter.
  • Data is limited to the time period specified by the Date filter. The default date period is the last 3 months. You can change this date range by clicking the date filter and changing the range.
  • All data is aggregated by page. This means that if a single site provides multiple Google News results in a single user session, each result is credited to the page URL it points to (rather than to the property containing the page).
  • The newest data in the report is sometimes preliminary. This means that the data might change slightly before it is confirmed. Preliminary data is usually less than three days old; at some point, all preliminary data is confirmed. Preliminary data is indicated when you hover over it in the chart. Preliminary data is included in both the chart and the tables.
  • All page metrics are assigned to the canonical URL, not to the page where the user lands when they click a result. This has two important effects:
    • The URL credited in the table will be the canonical URL.
    • Data will only be shown in the property that contains the canonical URL. Therefore, if you have both AMP and desktop versions of a page, the desktop property (which is usually the canonical property) will contain all the data for both AMP and desktop clicks, impressions, and CTR.
  • All dates are in Pacific Time day, not the user's local time.

Metrics

Choose which metrics to display by selecting the appropriate tab on the report. The following metrics are available:

  • Clicks 
    Count of clicks from Google News that landed the user on your property. (See exceptions in About the data.)
  • Impressions
    How many links to your site a user saw on Google News. Impressions are counted only when the link is scrolled into view. Scrolling away and scrolling back, or paging away then back, is counted as a single impression during a single session. (See exceptions in About the data.)
  • Average CTR
    Click-through rate is (total clicks / total impressions). If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.

Data discrepancies

Search Console data can differ slightly from the data displayed in other tools. Here are possible reasons for the differences:

  • There can be a lag between when the numbers are calculated and when they are visible to webmasters. Although data gets published in intervals, we continually collect it. Normally, however, collected data should be available in 2-3 days.
  • Time zones matter. The Performance report tracks daily data according to local time in California, where data for each day is labeled according to the local time in California. If your other systems use different time zones, your daily views may not match exactly. For example, Google Analytics shows time in the webmaster’s local time zone.
  • Daily chart values might be less than chart totals. If your property has few impressions on a given day, that day will be shown as zero impressions on the chart, and rare query combinations will be dropped to protect user privacy. However, we will still count these dropped impressions in the chart total.
  • Table totals might be less than the chart total. The table is limited to 1,000 rows, which can limit the amount of data shown.
  • In-article swipes (left or right swipes from article to article within the Android and iOS apps) are not counted toward impressions or clicks. Notifications are also not counted towards click or impressions.
  • Data is not available from older versions of the Google News app (releases before November 2020).

Reading the chart

Choose which metrics to show in the chart by selecting the desired metrics at the top of the chart.

The totals for each metric are shown above the chart. These totals are accurate for the selected time span, and are not truncated. Data for individual days in the chart can be truncated if it falls below a certain value. Totals are for the time range specified by the date filter.

Reading the table

The table shows data grouped by the selected dimension. Data is shown for the metrics selected in the chart above.

Note that the table is limited to 1,000 rows. The data is truncated to 1,000 rows before it reaches this report, so if the data potentially would be 1,001 rows, reversing the sort order of the table will not show the (pre-truncated) 1,001st row.

The table data is limited to the same time period as the chart, which is specified by the Date filter. Modify the date filter by clicking it and changing the date range.

Group the table data

Group table data by one of the following dimensions:

  • Page
    The page that served as the source of the information shown to the user. This is the canonical page URL, not the page where the user lands when they click a result. All page metrics are assigned to the canonical URL, not the page where the user lands when they click a Google News link. This means that if you have a page with both mobile and desktop versions, if your site is mobile-first, the mobile version of the page will be credited for a click, even if the user is on a desktop, and the click opens the desktop page.
  • Country
    The country where the content was viewed or clicked.
  • Date
    Group your data by day. This data can include preliminary data. All dates are in Pacific Time Zone (PT). By default, only complete days are included (days where we have data from midnight to midnight); if you want to include partial days (for example, today), you must change the date filter to specify the exact starting date.
  • Device
    The device type on which the Google News item was viewed.

Row values in the table might not add up to chart totals for a few different reasons. The chart totals should be more complete than adding up all table row values.

Select a different date range

The default view shows data for the last 3 months. To change the date range, click the Date filter above the chart and choose a different time range.

Filter your data

You can filter data by date, page, country, or News appearance type. Filters appear above the chart tabs.

To add a filter:

  • Click the + NEW label next to the existing filters on the page.

To remove a filter:

  • Click the X next to an existing filter. You cannot remove the date filter.

To modify a filter:

  • Click the filter and change the values.

Compare groups

You can compare data between two groups of the same type. For example, you can compare data between France and England (countries), or between this month and last month (dates). The comparison appears in both the chart and the table.

To compare data for groups:

  1. Comparisons are managed by filters (for example, Date or Search type). Either edit an existing filter or click New to add a new filter.
  2. In the filter properties dialog box, choose Compare.
  3. Add the dimensions or times to compare, and click Apply.
  4. You can have only one comparison at a time. Adding a new comparison filter will clear the existing comparison. For example, if you are comparing dates, and then add a comparison between countries, the country comparison will erase the date comparison.
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