Notification

In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Fix issues with a GTIN or unique product identifier

A custom icon for Merchant Center Classic and Merchant Center Next.

GTINs and other unique product identifiers (UPIs) uniquely distinguish products you are selling and help match search queries with your offers. 

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

Use the information below to determine how you should submit GTIN or other UPI information for your product. 

Does your product have a GTIN?

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
false
Search
Clear search
Close search
Main menu
2804360471194199012
true
Search Help Center
true
true
true
true
true
71525
false