Comparison Shopping Services
In countries where the CSS programme is available, merchants participate in Shopping ads through one or several Comparison Shopping Services (CSSs) of their choice.
The CSS programme is available in the following countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.
Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.