Comparison Shopping Services

In countries where the CSS program is available, merchants participate in Shopping ads through one or several Comparison Shopping Services (CSSs) of their choice. Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.

Available countries

Comparison Shopping Services (CSSs) can place Shopping ads and free product listings on Google on behalf of merchants in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

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