Comparison Shopping Services

In countries where the CSS program is available, merchants participate in Shopping ads through one or several Comparison Shopping Services (CSSs) of their choice.

The CSS program is available in countries of the EEA and in Switzerland where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.

Learn more about CSSs