Shopping policies and requirements
To use Google Merchant Center, and its programs you'll need to follow certain policies and requirements. These articles cover topics like what type of products you can advertise, what language and currency you should use for each country, and what info your landing page should include.
Program policies
- Shopping ads policies
- Free listings policies
- Buy on Google policies
- Promotions policies
- Local inventory ads policies
- Personalized advertising
- Vehicle ads policies (Beta)
- Discovery and Demand Gen product ads format requirements
- YouTube Shopping ads and App ads requirements
- Product Ratings policies
- Google Customer Reviews Policies
- List of policies
Other requirements
- About landing page requirements
- Supported languages and currencies
- Understanding Merchant Center country restrictions
- About beta countries for Shopping Ads and free listings
- About compatible or refurbished third party products
- About U.S. online marketplace consumer information laws
- Building trust with your customers
- Product data specification