Marketing methods (previously known as Destinations) are used in Merchant Center to allow you to determine which Google products can show the items you uploaded in your data source. You select the marketing method(s) for your data source when you first upload the data source to Merchant Center.
The Dynamic remarketing method is widely available to advertisers with Merchant Center accounts as an add-on.
Note: Dynamic Remarketing is called “Display Ads” in attribute specifications.
View data on the Dynamic Remarketing marketing method in your Merchant Center account
If you have enabled Dynamic Remarketing, the following information will appear in your Merchant Center account:
- Overview page: Here you’ll view basic dashboard graphs about the status of the product performance and product status in your account that use the Display Ads marketing method.
- List section in the Products page: You’ll be able to filter the data in the Products tab to show items that use the Display Ads marketing method. When you click onto the product detail page for an item, you’ll view the status of the item for the Display Ads marketing method.
- Data sources page: Each time you register a new product data source, you’ll view the Display Ads marketing method as an option for the products that can use the product data in that data source. If your data source contains any processing errors, you’ll view an indication next to each error whether or not the Display Ads marketing method is impacted by that issue.
Your Merchant Center account may not reflect the most up-to-date information about disapprovals and serving for your items in the Display Ads marketing method. For detailed reporting about your items and campaign status, review the reporting available in your Google Ads account.