In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Best practices

These articles are full of tips to get the most out of your Merchant Center account. You'll learn how to optimize your product data for best performance and manage your product data for certain categories and big events. To learn more about best practices for Shopping campaign and bid optimization, visit the AdWords Help Center.

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