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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Understand your performance

This illustration shows different factors that help you understand your performance for Merchant Center.

In Merchant Center, understand the performance of your product, store, and more:

  • View key metrics on how your products, brands, and more are trending over time.
  • Monitor the performance of your store's Business Profile on Google Search & Maps by tracking various metrics over a given time period.
  • Learn about the most popular products and brands on Google and the current availability for your products.
Note: To be able to access all performance reports, make sure you have the "Performance and insights" role assigned in Merchant Center.

 

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