Understand your performance
In Merchant Center, understand the performance of your product, store, and more:
- View key metrics on how your products, brands, and more are trending over time.
- Monitor the performance of your store's Business Profile on Google Search & Maps by tracking various metrics over a given time period.
- Learn about the most popular products and brands on Google and the current availability for your products.
To initiate a new request for business data that is not already available via the Merchant Center or Content API, please contact us via the Business User Data Access Request form.
Note: To be able to access all performance reports, make sure you have the "Performance and insights" role assigned in Merchant Center.
- Track your product performance in Merchant Center
- Track your store's Business Profile performance in Merchant Center
- Track the performance of your online store in Merchant Center
- About Popular products in Merchant Center Analytics
- About Competitors in Merchant Center Analytics
- About Pricing in Merchant Center Analytics
- Create custom reports and dashboards in Merchant Center
- Set up conversion tracking in Merchant Center
- Use Google tag as a conversion source
- About conversion annotations
- About Overview in Merchant Center Analytics
- Set up purchase events for Google tag
- About the Merchant Center status dashboard
- About the competitive visibility report
- Track your product performance
- About the best sellers report
- About auto-tagging
- About attribution models
- About conversion window