About cross-border selling for Buy on Google (US only)

US only

Note that the Buy on Google program in France will be ending on December 7, 2021.

Buy on Google is currently available only in the US and France, but you may still be able to participate in Buy on Google if your business is incorporated in a different country, but sells to customers in the US.

This article explains the requirements for businesses incorporated in Canada and the US that would like to sell internationally to Buy on Google US. Check back soon for more supported countries and corridors.

How it works

All cross-border merchants must meet the following requirements:

  • Inventory free of restricted products and services: Certain product categories aren't supported.
  • A valid government-issued ID or document: This requirement varies based on your country of incorporation—details below.
  • Compliance with all other Buy on Google policies.
  • Compliance with all other Shopping ads policies: If you also participate in Shopping ads, you'll need to adhere to Shopping ads policies, with a Shopping ads account free of violations and with good product health.

Important: When shipping internationally, Google isn't to be the importer or exporter. Import and export are the responsibility of the merchant.

Your return location can be in a country that is supported for business incorporation on Buy on Google.

Depending on the country in which your company is incorporated or legally registered, the onboarding process works differently and different documents are required.

Requirements by country

United States

Income Tax Document

W-9

Business license or Incorporation Document

Business Registration Document. Accepted documents:

  • W-9
  • CP 575
  • Articles of Incorporation

Business Registration Number. Accepted registration numbers:

  • EIN

Legal Representative’s ID

Valid US ID

Permitted bank account country US (disbursement in USD)

Canada

Income Tax Document

W-8 BEN-E

Business license or Incorporation Document

Business Registration Document. Accepted documents:

  • Certificate of Incorporation
  • Articles of Incorporation
  • Certificate of Status/Good Standing/Existence
  • Certificate of Compliance

Business Registration Number. Accepted registration numbers:

  • BN (Business Number)

Legal Representative’s ID

Valid CA ID

Permitted bank account country Canada (disbursement in CAD) or US (disbursement in USD)

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