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About cross-border selling for Shopping Actions

Shopping Actions US

 

Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here

 

Shopping Actions is currently available only in the US and France, but you may still be able to participate in Shopping Actions if your business is incorporated in a different country, but sells to customers in the US.

This article explains the requirements for businesses incorporated in Canada, China, Hong Kong, India, and the US that would like to sell internationally to Shopping Actions US. Check back soon for more supported countries and corridors.

How it works

All cross-border merchants must meet the following requirements:

  • Inventory free of restricted products and services: Certain product categories are not supported.
  • A valid government-issued ID or document: This requirement varies based on your country of incorporation, details below.
  • Compliance with all other Shopping Actions policies.
  • Compliance with all other Shopping ads policies: If you also participate in Shopping ads, you'll need to adhere to Shopping ads policies, with a Shopping ads account free of violations and with good product health.

Important: When shipping internationally, Google is not to be the importer or exporter. Import and export are the responsibility of the merchant. 

Your return location can be in a country that is supported for business incorporation on Shopping Actions. 

Depending on the country in which your company is incorporated or legally registered, the onboarding process will work differently and different documents will be required.

Requirements by country

United States

Income Tax Document

W-9

Business license/Incorporation Document

Business Registration Document. Accepted documents:

  • W-9
  • CP 575
  • Articles of Incorporation

Business Registration Number. Accepted registration numbers:

  • EIN

Legal Representative’s ID

Valid US ID

Permitted bank account country US (disbursement in USD)

Canada

Income Tax Document

W-8 BEN-E

Business license/Incorporation Document

Business Registration Document. Accepted documents:

  • Certificate of Incorporation
  • Articles of Incorporation
  • Certificate of Status/Good Standing/Existence
  • Certificate of Compliance

Business Registration Number. Accepted registration numbers:

  • BN (Business Number)

Legal Representative’s ID

Valid CA ID

Permitted bank account country
 
Canada (disbursement in CAD) or 
US (disbursement in USD)

China

Income Tax Document

W-8 BEN-E

Business license/Incorporation Document

Business Registration document. Accepted documents:

  • Business License
  • Tax Registration Certificate
  • Organization Code Certificate

Business Registration Number. Accepted registration numbers:

  • USCC (Unified Social Credit Code)
  • USCI (Unified Social Credit Identifier)
  • USCN (Unified Social Credit Number)

Legal Representative’s ID

Valid CN ID

Permitted bank account country China (disbursement in USD) or 
US (disbursement in USD) or
HK (disbursement in HKD)

Hong Kong

Income Tax Document

W-8 BEN-E

Business license/Incorporation Document

Business Registration document. Accepted documents:

  • Certificate of Incorporation
  • Business Registration Certificate

Business Registration Number. Accepted registration numbers:

  • BR (Business Registration #)

Legal Representative’s ID

Valid HK ID

Permitted bank account country HK (disbursement in HKD) or
US (disbursement in USD)
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