This article explains the requirements for businesses incorporated in Canada and the US that would like to sell internationally to Buy on Google US. Check back soon for more supported countries and corridors.
How it works
All cross-border merchants must meet the following requirements:
- Inventory free of restricted products and services: Certain product categories aren't supported.
- A valid government-issued ID or document: This requirement varies based on your country of incorporation—details below.
- Compliance with all other Buy on Google policies.
- Compliance with all other Shopping ads policies: If you also participate in Shopping ads, you'll need to adhere to Shopping ads policies, with a Shopping ads account free of violations and with good product health.
Important: When shipping internationally, Google isn't to be the importer or exporter. Import and export are the responsibility of the merchant.
Your return location can be in a country that is supported for business incorporation on Buy on Google.
Depending on the country in which your company is incorporated or legally registered, the onboarding process works differently and different documents are required.
Requirements by country
United States
Income Tax Document |
W-9 |
Business license or Incorporation Document |
Business Registration Document. Accepted documents:
Business Registration Number. Accepted registration numbers:
|
Legal Representative’s ID |
Valid US ID |
Permitted bank account country | US (disbursement in USD) |
Canada
Income Tax Document |
W-8 BEN-E |
Business license or Incorporation Document |
Business Registration Document. Accepted documents:
Business Registration Number. Accepted registration numbers:
|
Legal Representative’s ID |
Valid CA ID |
Permitted bank account country | Canada (disbursement in CAD) or US (disbursement in USD) |