In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About Market Insights

A custom icon for Merchant Center Classic Article Header.

If you’re looking for information about market insights in Merchant Center Next, click here.

Market Insights offers exclusive access to retail data on Google that can help inform your business strategy. This data includes best-selling products and most competitive product price points for your industry.


  • Get benchmarks to better understand and compare your position in the retail landscape
  • Use insights to help inform your business decisions, such as your product assortment and pricing strategy
  • Identify and boost efforts to sell products that already display a competitive advantage

How it works

Both available under "Growth", the price competitiveness report shows data for all countries, while the best sellers report shows data only for the following countries:

  • Argentina (AR)
  • Australia (AU)
  • Austria (AT)
  • Brazil (BR)
  • Belgium (BE)
  • Canada (CA)
  • Chile (CL)
  • Czech Republic (CZ)
  • Denmark (DK)
  • Finland (FI)
  • France (FR)
  • Germany (DE)
  • Greece (GR)
  • Hungary (HU)
  • India (IN)
  • Ireland (IE)
  • Italy (IT)
  • Japan (JP)
  • Mexico (MX)
  • Netherlands (NL)
  • New Zealand (NZ)
  • Norway (NO)
  • Poland (PL)
  • Portugal (PT)
  • Romania (RO)
  • Russia (RU)
  • Saudi Arabia (SA)
  • Slovakia (SK)
  • South Africa (ZA)
  • Spain (ES)
  • Sweden (SE)
  • Switzerland (CH)
  • Turkey (TR)
  • Ukraine (UA)
  • United Arab Emirates (AE)
  • United Kingdom (GB)
  • United States (US)

Your account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the Merchant Center terms and conditions.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center