About Market Insights

Market Insights offers exclusive access to retail data on Google that can help inform your business strategy. This data includes best-selling products and most competitive product price points for your industry.


  • Get benchmarks to better understand and compare your position in the retail landscape

  • Use insights to help inform your business decisions, such as your product assortment and pricing strategy

  • Identify and boost efforts to sell products that already display a competitive advantage

How it works

Make sure to review the policies for Market Insights. Get an account administrator to navigate to Growth in Merchant Center and click on Manage programs to enable Market Insights. If you’re eligible, you’ll be able to see new reports appear in Growth, including the price competitiveness and best sellers report. Click into each report to learn more.

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