Use the removal delay feature to protect your products

To prevent the unintentional removal of products from your feed, turn on the removal delay feature within the product protection settings. This feature protects against data removal that may result from the addition of incomplete product data. It also lets you receive notifications when your products are detected to be at risk of removal.

How it works

The product protection feature is triggered by a significant drop in the number of products in a particular feed. If such a drop is detected, Google will automatically create new products and update existing products based on the information from the affected feed. To prevent the accidental deletion of product data, Google will not remove the products that were missing in your feed from your account. If no action is taken, these missing products will remain active until their previous expiry date.

You'll receive notification of this protection by email, as long as you've opted into email updates for feed notifications, including product data alerts. An alert will also appear in the 'Processing' tab on the Feeds page indicating that the product protection has triggered and noting the number of products detected in the previous uploads.

If you didn't intend to delete protected products from your feed, check the product data that was added most recently for any errors, make any necessary corrections and add the product data again. Google will accept the updated feed, and will permanently remove all products from the feed that were not included in the updated product data following their expiry date. Any time that a product is added via feed, it has a default expiry of 30 days. That expiry date is extended whenever the product is submitted again, but is never more than 30 days. Google will not remove protected products until after their expiry dates (up to 30 days).

If you did intend to remove protected products from your feed, you can override the feature in several ways:

  1. In the warning found on your feeds processing page, click Remove products.
  2. Disable the feature in your account settings and then add your product data.
  3. Manually add the product data.

Any of these options will allow you to safely proceed with the deletion of these products from your account.

Eligible feeds

The product protection feature is available for primary feeds, including product, local product and local product inventory feeds, and for any file feed upload, including spreadsheets. This feature is not available for supplemental feeds, API, Automated Feeds, online product inventory updates or local product inventory updates.

The feature is turned off by default, but you can turn it on or adjust the percentage drop threshold in your account settings.


Adjust the product protection feature

  1. Sign in to your Merchant Center account.
  2. Click on the tools icon Google Ads | tools [Icon].
  3. Click Account settings.
  4. Click the Product protection menu and toggle 'Start protection when this percentage of products would be removed'.
  5. Set the percentage drop threshold that will trigger protection of your products.
  6. Click Save.
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