Shopping Actions Promotions reporting

Shopping Actions US + Shopping Actions France

Shopping Actions Promotions reporting provides information about promotions you run. This article explains the types of metrics available.

How it works

To access the Shopping Actions Promotions reporting in Shopping Actions:

  1. Sign in to your Merchant Center account.
  2. Select Performance from the page menu, then select Shopping Actions Promotions.

The Overview dashboard contains the main Shopping Actions metrics that are grouped in three cards:

  • Promotions snapshot: overall summary of the promotional performance for the last 7 days
  • Promotions summary: aggregated summary of the promotions performance for the last 7 days broken down by the promotional ID
  • Returns: returns, returned items, and return rate

Promotions report metrics

Metric Definition
Fulfilled orders Total fulfilled orders, including returned orders
GMV Gross merchandise value (GMV)—the total sales excluding shipping and taxes
GMV net of promo cost Gross merchandise value (GMV) excluding the cost of promotions
AOV Average order value, or the average spent per customer (for fulfilled orders)
Promotion cost Promotional budget spend
Return on spend The return on investment for the promotion— the sales (excluding shipping, taxes, and the promotion cost) divided by the promotion cost


Learn more About Merchant Promotions.

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