Buy on Google promotions reporting provides information about promotions you run. This article explains the types of metrics available.
How it works
To access the Buy on Google promotions reporting:
- Sign in to your Merchant Center account.
- Select Performance from the page menu, then select Buy on Google promotions.
The Overview dashboard contains the main Buy on Google metrics that are grouped in three cards:
- Promotions snapshot: Overall summary of the promotional performance for the last 7 days
- Promotions summary: Aggregated summary of the promotions performance for the last 7 days broken down by the promotion ID
- Returns: Returns, returned items, and return rate
Promotions report metrics
| Metric | Definition |
| Fulfilled orders | Total fulfilled orders, including returned orders |
| GMV | Gross merchandise value (GMV)—the total sales excluding shipping and taxes |
| GMV net of promo cost | Gross merchandise value (GMV) excluding the cost of promotions |
| AOV | Average order value, or the average spent per customer (for fulfilled orders) |
| Promotion cost | Promotional budget spend |
| Return on spend | The return on investment for the promotion— the sales (excluding shipping, taxes, and the promotion cost) divided by the promotion cost |
Learn more about promotions on Buy on Google
Need help? Click here to contact Buy on Google support.