Buy on Google promotions reporting

Buy on Google promotions reporting provides information about promotions you run. This article explains the types of metrics available.

How it works

To access the Buy on Google promotions reporting:

  1. Sign in to your Merchant Center account.
  2. Select Performance from the page menu, then select Buy on Google promotions.

The Overview dashboard contains the main Buy on Google metrics that are grouped in three cards:

  • Promotions snapshot: Overall summary of the promotional performance for the last 7 days
  • Promotions summary: Aggregated summary of the promotions performance for the last 7 days broken down by the promotion ID
  • Returns: Returns, returned items, and return rate

Promotions report metrics

Metric Definition
Fulfilled orders Total fulfilled orders, including returned orders
 
GMV Gross merchandise value (GMV)—the total sales excluding shipping and taxes
 
GMV net of promo cost Gross merchandise value (GMV) excluding the cost of promotions
AOV Average order value, or the average spent per customer (for fulfilled orders)
Promotion cost Promotional budget spend
Return on spend The return on investment for the promotion— the sales (excluding shipping, taxes, and the promotion cost) divided by the promotion cost

 

Learn more about promotions on Buy on Google

Need help? Click here to contact Buy on Google support.

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