In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Buy on Google promotions reporting

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Buy on Google promotions reporting provides information about promotions you run. This article explains the types of metrics available.

How it works

To access the Buy on Google promotions reporting:

  1. Sign in to your Merchant Center account.
  2. Select Performance from the page menu, then select Buy on Google promotions.

The Overview dashboard contains the main Buy on Google metrics that are grouped in three cards:

  • Promotions snapshot: Overall summary of the promotional performance for the last 7 days
  • Promotions summary: Aggregated summary of the promotions performance for the last 7 days broken down by the promotion ID
  • Returns: Returns, returned items, and return rate

Promotions report metrics

Metric Definition
Fulfilled orders Total fulfilled orders, including returned orders
GMV Gross merchandise value (GMV)—the total sales excluding shipping and taxes
GMV net of promo cost Gross merchandise value (GMV) excluding the cost of promotions
AOV Average order value, or the average spent per customer (for fulfilled orders)
Promotion cost Promotional budget spend
Return on spend The return on investment for the promotion— the sales (excluding shipping, taxes, and the promotion cost) divided by the promotion cost


Learn more about promotions on Buy on Google

Need help? Click here to contact Buy on Google support.

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