Choose where your customers check out

Buy on Google for Search and Shopping ended on September 26, 2023.
Buy on Google for YouTube ended on October 26, 2023.

While you create your Merchant Center account, you’ll be asked to select where you’d like your customers to check out — on your website, at your local store, or on Google. You can select more than one option, and edit your choices at any time.

Check out on your website

Enable product offers to show in free product listings. This way, people will find your products listed across different Google properties — including Search and Image Search — with data pulled from your product feed. When you update the feed, your updates are made automatically across the whole network.

Learn more about free product listings

Availability

Free listings are available globally.

Benefits

• Share rich, engaging listings. Your detailed product information can appear on Google Search and other Google services.
• Connect with customers where they are. Reach customers when they're searching for your products.
• Increase your visibility. Drive traffic to your website for order fulfillment.

Read the policies you need to follow to use free listings.

Check out in your local store

By participating in free local product listings, your in-store products can appear in free listings across Google properties, including Google Search, Google Images, the Shopping tab, Google Maps, and Google Lens (availability of listing types varies by country).

Listings are targeted at local users who are searching for products you sell in your stores. Changes you make in your product feed are automatically reflected in these listings, so your local customers will only find items that are in stock in the stores closest to them.

Availability

Retailers who have brick and mortar stores in the countries listed here can have their products appear in free local listings.

Benefits

• Deliver rich information widely. Your free local listings might be eligible to appear on Google Search and other Google surfaces, adding wide reach to your local advertising strategy.
• Promote your in-store inventory to local audiences. Let local shoppers know that your store has the item they’re searching for on Google.
• Connect with customers where they are. Reach customers when they’re actively searching for a product you have in stock. Customers look at your product listing on Google and visit your local store to buy. Learn more about local inventory ads

Read the policies you need to follow to list your local products for free.

Tip: Eligible retailers in the US, CA, UK, and IE can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.