Onboarding guide

Choose where your customers check out

While you create your Merchant Center account, you'll be asked to select where you'd like your customers to check out – on your website, on Google or at your local shop. 

Checkout on your website

Enable product offers to show on surfaces across Google and let people find information about your products across various Google touch points with unpaid listings. Learn more about surfaces across Google

Benefits

  • Deliver rich information widely. Your detailed product information can appear on Google Search and other Google services.
  • Connect with customers where they are. Reach customers when they're searching for your products.
  • Increase your visibility. Drive traffic to your website for order fulfilment.

Read the policies that you need to follow for this option

Checkout in your local shop

Enable local surfaces across Google to show your shop's products in unpaid product listings across Google surfaces such as Google Search, Google Images, Google Maps and Google Shopping (availability of listing types for each Google surface varies by country. Learn more

Benefits

  • Deliver rich information widely. Your detailed product information can appear on Google Search and other Google surfaces.
  • Promote your in-store inventory: Let local shoppers know that your shop has the items that they're looking for, at the moment they search on Google. 
  • Connect with customers where they are. Reach customers when they're searching for your products.

Read the policies that you need to follow for this option

Checkout on Google

If you've selected the US or France as the country for your business, you may be eligible to participate in Shopping Actions, which allows you to sell your products directly on Google. Learn more about Shopping Actions.

Benefits

  • Promote customer loyalty: Let users know that they can get items quickly and directly from your shop or warehouse without delivery delays.
  • Appear across Google platforms: Improve the shopping experience with a frictionless experience across multiple Google surfaces. 
    • In the US, you can sell your products directly on Google.
    • In France, you can sell your products on shopping.google.fr and on Google Assistant.


Read the participation criteria to learn if checkout on Google is a good fit for your business, and review the policies that you need to follow for this option. 

You'll also have the option of activating Google Ads and starting a Shopping campaign after your account has been activated. To learn about getting started with Shopping ads, click here.
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